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India is a global leader in the production and export of handmade carpets and rugs, with a rich history and a significant impact on rural employment, and exports worth USD 1.51 billion in 2021-22.

India is the world's second-largest producer of carpets, after China. India is the top producer and exporter of handmade carpets and floor coverings in terms of value and volume. Labor-intensive The carpet industry is highly labor-intensive, emplo

Reviving Tradition, Empowering Artisans: A Balchuri Saree Revolution Imagine a world where every sister, mother, wife, and partner adorns a piece of timeless tradition—a Balchuri saree, meticulously handcrafted in the heart of West Bengal. These sa

Welcome to OUT OF THE BOX MARKETING ! Ep=29 (Dove) One day, Dove brought a forensic artist and asked them to draw drawings of ladies based on the description. But the catch is, the artist will receive two descriptions. There are two perspectives:

🛠 Happy Labour Day May 1st – More than just a holiday. Today, we honour the hands that build, clean, carry, grow, drive, and repair the world we live in. 🌾 From farmers and factory workers 🏗 To drivers, delivery agents, artisans, and office

Thrilled to see Aseem by Aseem Shakti shine on Shark Tank India Season 4! Their innovative "Ready-to-Wear Pocket Saree" not only reimagines traditional attire but also exemplifies the power of authentic marketing. By empowering women from disadvantag

Fabindia was founded in 1960, by the initiative of John Bissell, initially Fabindia started by exporting home furnishings, championing rural artisans. Fast-forwarding to today, Fabindia boasts over 341 stores (as of July 2020) across India and abroad

Who says you need millions in ad budgets to go global? In a recent episode of the Prime Venture Partners Podcast, Raffic Aslam, ex-Creative Director at Zoho, shared how they scaled globally—through authenticity, not ad spend. The logo? Born from a

"The Dark Canvas" At Dark Canvas, we redefine fashion by blending art, emotion, and purpose. Our brand stands out by transforming garments into living canvases, hand-painted with acrylic by blind students from schools and colleges. Each piece tells

Is It Okay to Have Multiple Interests? "Think Again" Ever felt pressured to focus on just one thing to succeed? History tells a different story. Look at Leonardo da Vinci, the brilliant artist, scientist, and inventor. He didn’t limit himself to