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Kishan Kabra

Stealth • 7m

Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

PRATHAM

 • 

Spotify • 7m

Water industry is commodetized and there is barely chance of competing with low margins . Water industry is distribution game. What can be innovative is ads on bottle just like in US but it's not sustainable as well

Kishan Kabra

Stealth • 7m

Why it's not sustainable?

PRATHAM

 • 

Spotify • 7m

People would rather pay and buy a labelled bottle not ads one, its not sustainable because if some one copied it then revenue will be diverted and divided causing problems with distribution and network

Kishan Kabra

Stealth • 7m

That's a game of competition & execution not sustainability. People can buy a Bisleri with a small strip of clean & neat advertisement just down below there big strap. I guess it's just their legacy won't allow them to do it.

PRATHAM

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Spotify • 7m

The sustainability was for business model and if it is sustainable then how would businesses run?

Kishan Kabra

Stealth • 7m

Run on execution, vision, sales, tight grip on distribution.

PRATHAM

 • 

Spotify • 7m

Water Ka business me kya vision , kya execution, you won't be making people drinking differently.

Kishan Kabra

Stealth • 7m

Bhai kya baat kar raha hai it will be 8 billion dollars market by 2029 & around 3 billion dollars right now. I can't make people drinking differently but can make their choice for drinking, differently. Aise karega to hgya bhai kaam.

PRATHAM

 • 

Spotify • 7m

Okay but what will you the USP ?

Kishan Kabra

Stealth • 7m

No need of USP, har business thodi na USP se chalta hai..

1 replies
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