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Indian astrology market is basically very unorganised and hugely limited to offline market, but some apps like astrotalk and astrosage etc, are gradually shifting the pattern, so is there any chance to enter into this market and think of a very diffe

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Archit Chibbar

Stealth • 8m

Previously worked as a PM in this market. Very difficult for a new app to get started and be profitable. We scaled our product to 1000 DAU without any paid marketing , but due to the type of audience and psychology, it becomes very tough to be profitable. People are more astrologer loyal than platform. So they will try 5 different astrologers on Astrotalk before choosing other platform ( apart from for free calls). And with astrotalk's positioning and current revenue, i don't think it will be easy to run a profitable online astrology app. Having said that, if you can bring something out of the box for supply side ( or maybe AI/GPT based astrology) then you can give it a try.

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