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A Yogavardhan

Blogs| Articles| Gho...ย โ€ขย 1y

Yes! You can. Nowadays sneakers are like a status symbol for a lot of GenZ. So it's better to go on style and a Targeted segment where you could focus only on reaching to the particular audience. Never diversify your product variants in terms of price. If you want to sell affordability you have evry Indian to reach. If you want to sell lifestyle and status, then you only have people in tier 1 and tier 2 cities.

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As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?

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