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FMCG industry- Suppose, you have a 10rs juice bottle ..and bottle here is expensive and you need to market your product aswell. So you could introduce, a new packaging which is more attractive and cool but make it a little smaller in length or width

Same does paperboat. But the thing is this will only be possible if distribution network is good. If made such design then people psychology thinks it's quantity less. Paperboat stood out because it was made of completely different MATERIAL and pac

yes! And it won't work for long but we can't deny the fact that it is an awesome marketing tactic used by FMCG industries. Children are so very much attracted by this stuff, theyre the main consumers of these industries

Yea to attract children it's good initially but it's lump-sum Like thing