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Most Indians love alcohol, In fact, in the early 18th century, Indians used to drink Sura, Toddy and local fermented drinks But today they are replaced by a popular British drink called "whiskey" How did this Happen? During the British raj, th

WEIRD Marketing Strategies #2 Redbull’s ILLUSION of POPULARITY Strategy: Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans ly

The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi