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Most Indians love alcohol, In fact, in the early 18th century, Indians used to drink Sura, Toddy and local fermented drinks But today they are replaced by a popular British drink called "whiskey" How did this Happen? During the British raj, th

The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess