Zepto is in a very tough situation nowadays. Their main business of instant grocery delivery is fast losing money, their biggest investor Y combinator just stopped growth stage fund YC Continuity. They have to see other investors or IPO but for ipo t
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Too many brands misunderstand who they’re competing against.
•Netflix's biggest competition is sleep.
•Nike's biggest competition is the couch.
•Spotify's biggest competition is silence.
Your competition isn't another company.
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