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They should checkout DMart approach as well beside quick commerce (money draining) where they can do slot booking and move items in bulk instead to neighbourhoods and for that they give some discounts such that customers who don't really want things immediately can save money while Zepto can save money for moving bulk, as well as get order predictability which will ease their supply chain and hence the expenses.

The only way Zepto can survive in the market full of competitors which are bad up by huge companies already is to get Zepto public. But that will also requires Zepto to make some profit to let that. happen

Zepto has realised this way before anyone else, and they have put efforts, you will find solid shirts to kurtas everything on zepto. Not really losing faith on them, as they are fresh and young and their approach towards business is also.

Their choice of setting up dark stores based on demand and inventory management are the key ingredients to their success. Using technology to forecast demand and maintaining that level of inventory plus also keeping orders within 10 min distance of the dark stores is something which others will also pick up along the way. Other than that, Quick Commerce is just opening multiple online supermarts in various locations like the already ubiquitous supermarkets with an additional cost of tech platform maintenance, delivery partners network and the pressure of quick delivery and discounts. How they will recover these additional costs, through economies of scale but I think that formula hasn't been cracked yet. Till that time they will be burning a lot of cash! Personally I don't use E-commerce. I prefer to use the 10₹ discounts to take a walk down to the store, interact with people and get a bit of fresh air, which is much more beneficial that a 10₹ save.

Could you share any article that refers this statements?

Why are they burning money??

IPO is not an option to survive because you can't able to survive then how can you make returns for Investors. Nowadays, People are quite intelligent due to Social Media, Internet etc.

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I really love zepto though. I go to Pee and my order is here.

I don't think so, they are doing fine for now.

Only Blinkit because of Zomato might suceed, everyone else will have a tough time making any money on this model.

Their burn is high. Idk what is giving them to dream of an IPO in under 3 years. So hard to crack unit economics in quick commerce.

I still don't understand why we need 10 minutes deliveries.

Did you copy the script of backstage with millionaire's short? That was like 8 months ago

Agreed! Burning can only be possible with Good strategies and proper RnD. Otherwise burning money is always a bad option unless ur sure of making money thru other revenue sources. As a startup, you should always try to be profitable from start. Don't let burning become a habit or make proper strategies to recover loses.