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Harsh Gupta

Digital Marketer (Me... • 1y

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

Anonymous

Hey I am on Medial • 1y

I'll focus highly on what the end user requires (most gym apparel doesn't do a very good job at that). Next I'll contact fitness influencers on YouTube especially and ask them to promote. I'll also make a leading fitness enthusiast my brand ambassado

Harsh Gupta

Digital Marketer (Me... • 1y

Nice once , one more question according to you what you think gym enthusiasts expecte with their apparels ? Thank you for adding value ☺️

1 replies

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Anonymous

Hey I am on Medial • 1y

Some common things are comfort, stretchability and durability. See, in my opinion, those who bother to go to the gym are mostly two types - one who likes to do so and another who's lazily spending money on gym membership. In either case, if they bother to buy a good pair of gym apparel, price won't be a factor for them much. They value quality over price. So you can price a little higher and provide more features to your clothing, which usually lack (I may also have a lack of knowledge of existence of such startups) in others. Like big pockets so that the phone fits completely into it, extra layering to avoid camel toe, seamlessness, extra soft fabric for men to avoid friction while running and a lot like that. You better talk with gym lovers in your locality and they'll be able to shed more light.

1 replies1 like

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