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90s Kids out there, Do you remember these ads, "Washing powder nirma"🕺 Fevicol's egg and chicken ad😂 Amul butter ads😋 and lot more... You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them

“The Silent & Pause Technique: How Strategic Gaps Trigger Emotional Impact in Marketing” The Silent and Pause Technique is a powerful neuro-marketing tactic that uses intentional silence or visual stillness to reset audience attention and create con

Ever wondered how URL shorteners make money? Take AdFly, for example. Launched in 2009, it turned link sharing into a multi-million-dollar business. Here’s how: when someone clicked on a shortened link, they were shown ads before reaching the final d

₹1.2Cr in 30 Days When this D2C fashion brand came to us, they were already doing decent numbers. 📉 Monthly revenue hovered around ₹7–8L. Their product? Loved. Their pricing? Reasonable. Their customer base? Loyal They were running ads, yes — But

Feeling less than your best? You’re not alone. In today's digital world, social media can amplify our insecurities. Here's how: 📸 The Highlight Reel Effect: We scroll through curated posts of success, beauty, and happiness. Every picture tells a s

Imagine creating a simple game in a matter of days, only to have it explode in popularity and rake in millions. The story of Flappy Bird & how accidents can be goldmines. Dong Nguyen did just that with Flappy Bird. Initially, the game flew under t

The Real Story of Agentic AI in India — Beyond the Hype I recently read a blog about the current state of Agentic AI in India. While the global scene is buzzing, our own adoption curve tells a very different story. Here are the five key things that

Launched in late 2024, Jarvis is that cool new kid on the block that's shaking up advertising for brands selling on Zepto. Imagine a tool so smart that it's already blasted out 15 billion ad impressions and has generated advertising revenue equivalen

bookmark this 👇!! Case Study: Google’s Rise to Market Dominance Introduction Google, founded in 1998 by Larry Page and Sergey Brin, emerged as a global technology leader by revolutionizing search engine technology. By 2000, Google had outpaced e

5 Proven Strategies to Grow Your Social Media Following Organically? In today’s digital world, growing a social media presence isn’t just about vanity metrics—it’s about building a loyal community, showcasing your brand, and turning followers into c