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navansh jagetiya
Hustlin! • 23d
🚀 Instant Experience Ads (Meta) — Are they worth it for conversions? If you’re running Meta campaigns, you’ve probably seen “Instant Experience” (formerly Canvas) ads — those immersive, full-screen landing pages that open instantly inside Facebook or Instagram. They’re visually stunning. They’re fast. But… do they actually convert? 🤔 After diving into several expert guides (from HubSpot, Confect, Instapage & Jon Loomer), here’s the verdict 👇 ⚡ What Makes Them Powerful ✅ Speed & Engagement: They load instantly and keep users inside Meta — ideal for storytelling or product showcases. ✅ Frictionless Lead Capture: Pairing with Instant Forms can boost completion rates by 10–25%. ✅ Retargeting Goldmine: You can build audiences based on engagement inside the experience. ⚠️ The Caveats ❌ Lower Direct ROAS: Users often stay within the IX, meaning fewer final purchases. ❌ Creative Overhead: You need solid design and structure — not ideal for rapid A/B testing. ❌ Attribution Gaps: Post-click tracking can be less transparent vs. direct website visits.
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