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need an business idea which works great on word of mouth and with almost zero marketing

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Does the competitive ness of competitive exam make it harder for products around it harder to grow via word of mouth?

Hi guys I have idea of e commerce where i contact some small vendors and they will sell clothes in my app.at first mouth i will provide it for free then after i charge 100 per mouth. give some suggestions.

“From Product to Practice: How Brand Rituals Create Emotional Habit Loops” Brand rituals are repeatable actions or habits that customers perform with your brand—often without realizing it. These rituals create emotional bonds and deepen brand loyalt

Opinion: We hear a lot about "entrepreneurs," but who are they really? Each have their own journey, struggles, and learnings. I don't think there's should be a dictionary definition of this word and these people. Share your thoughts.