Business strategist ... • 1y
Cap intensive,not scalable, Low tam
Tech guy with a busi... • 10d
Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹
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