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Yogiyogace

Stealth • 8m

Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

Harsh Singh

Stealth • 8m

Yeah we have lots of examples where companies follow this strategy of building brand. Few of: Noodles --> Maggie Mosquito repellent coil --> Mortein Moisturising cream --> Boro plus Toothpaste --> Colgate

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Replies (1)

Anonymous 3

Stealth • 8m

Good observation! Funny how just some little things vary due to region, btw I’m saying this cos boroline was the one and only choice at home growing up for Most in WB, Kolkata, Its pretty popular there.

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