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Just like northeast tourism..the markets in northeast is also untapped. Or unexplored rather.

Assam is coming up🔥🔥

The reason is same as article 370 but for North East it's schedule 6 of article (244 I guess) which allows special Previalge to North East and outsiders are not allowed to buy land or rent thus it's make very hard to run business for rich companies of India their. This is the major drawback of weird old law on the other hand sonam wangchuk of ladakh wants the same for ladakh and protesting for it

It is difficult to establish distribution in north eastern india due to various geographical and economical reasons... Also the TAM in north east is too low for most industries to start ventures targetting nort east as other cities have a much more efficient distribution+higher density of tier 1 customers which are usually targetted by companies + less of a cultural disconnect... I apologise if this seems conservative this is my opinion and i could be wrong ... Thanks

The tourism industry and fashion industry is untouched in north eastern India. Some startups have initiated the process and there is a huge market cap there.. Looking forward to do something there ⏳

Similar to North East other budding markets like upcoming metro cities & Tier 2 / 3 cities are also a great opportunity for E-comm.

They look like they are more influenced by Japanese and Korean fashion and brands looks like they are they import from China