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What you think the most obvious reason for startup failure. For me it is not having huge market and the solution is not that good that customer will pay for it. Tell me yours in the comments. Let's discuss about this.

Not having a good product

How so? Just to clarify your thoughts on this.

It's simple if youe product is not something which people want to buy. Your startup will automatically fail. You cant sell a thing untill People don't need it.