I do a thing called ... • 1y
Ur idea wouldn’t work old money brands have strong legacies and brand loyalty
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Founder Brand Moat: Leveraging a founder's reputation to build trust and loyalty. 🚀 Tesla thrives on Elon Musk's influence, Amazon benefits from Jeff Bezos' leadership and Virgin embodies Richard Branson's adventurous spirit A strong founder brand c
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“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b
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