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Post on Medial

RAJ GUPTA

Stealth • 8m

Hey Everyone, I am Thinking to Build A Affordable Fast Fashion Clothing Brand Story - I Am from Bits Pilani , And I came From Tier 3 City In Up. I found out That in my City There Is No Malls Like Zudio for Youngsters Like me And There Are Lot O

Sanyam wadhwa

Stealth • 8m

What is the moat . It is easier for brands like zudio to establish in tier 3 cities ....its just that they don't find the market lucrative there

Orly Dias

Stealth • 8m

Exactly, opening a store in 2,3 tier cities, will it be able to scale? And if you prove that you can scale, bigger brands will come in and take over. You need to think about what is the differentiating factor for your brand vis-a-vis the other larger brands

1 replies

Replies (1)

Orly Dias

Stealth • 8m

Moreover, if you start with an offline brand, last mile delivery is a challenge in these cities. How will you solve that?

0 replies

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