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2024-06-13T05:32:18.846Z

The IPO market is also called as the Primary Market,and it's extremely important to understand circumstances leading to IPO,as it attracts many new first time stock investors. Why do companies go PUBLIC? The main reason for a company to go public is raise funds to fuel its CAPEX requirement,but,there are several other reasons like:-reducing/avoiding a high cost debt,or giving exit for an early stage investor,reward the employees by giving them ESOPS and improve the company's visibility. Merchant Banker:-They are called a Book Running Lead Managers and their job is to assist the company with various aspects of the IPO process IPO sequence of events 1)Appoint a merchant banker 2)Apply to SEBI with a registration statement 3)Getting a nod from SEBI 4)DRHP:-It is a document issued to public where all the information regarding company's IPO is shared. 5)Market the IPO.

Startup Savvy

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Types of Marketing 1) Content Marketing :- Create Great Content on any Social Media App 2) Moment Marketing :- Capture a current moment and do marketing 3) Curbside Marketing :- Some unusual things outside your physical store for attracting customers

Anirudh Gupta

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Shock marketing too

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