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What do you think was the cause of Immense popularity of Spotify in india? I mean there are multiple such apps in india like Gaana, and even YouTube Music but still Spotify is the most popular with 25% market share. Let's Discuss.

Sourav Kumar Sahoo

Co-Founder of Amigos... • 1y

I think mentality plays a very big role here. People don't want to keep 2 YouTube apps on their phone so YouTube Premium got cancelled. Spotify has better UI and features. And their marketing is also quite good. Meanwhile Gaana did their marketing but were unable to attract customers. Whereas Jio Saavan attracted some people but Spotify won the game world wide

0 replies3 likes

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