Why super apps like tata doesn't work in india.
1. Super app literally would not work anywhere in the world actually. In china it worked because they have very much regulations and they made aggregation fo different companies. But not like their su
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Anonymous 1
Hey I am on Medial • 1y
Indian audience love to compare. They value cheaper options over convenience. Hence super apps go out of the window.
0 replies1 like
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Hi Medial family 👋
Here is Day (3/10) product case study :-)
RED BULL GIVES YOU WING🐧🤭
Today's Topic is "RED BULL🛑🐂 Marketing Startegies"
how Red Bull succeed in Indian Market 🗿
1) GLOBAL BRANDS NEED LOCAL NUANCE :🧐
Consider cultural pre
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Aaj Ki Raat, Dhandhe Ki Baat
Value Proposition (Part-2):
In previous post, we understood the ABC of Value Proposition. Now, let's dig little deeper.
=> The Game Of Gain & Pain.
A winning business solves customer problems (pains) and delivers benefits
we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard.
Why Does This Happen?
1. Relativity Bias - We compare options rather than assessing their true worth.
A 1000 pen might seem expensive, but if pl