Stealth • 4m
Blinkit launched a franchise model for its dark store! I think it's a brilliant move to scale and build great distribution against competitors 1. The franchise model could work well as it is a huge capex to start a dark store and to make it profitable it takes 12 - 18 months. I assume The payback period for your capex will be much longer. 2. Blinkit will make money via commissions in the franchise model, They should be helping franchise owners with tech, distribution and other resources. They are empowering more people to be part of their journey which is great but also I think with the franchise model Blinkit is trying to build a dense network of Kirana stores accompanied by quick delivery
Same Idea I have before
But the thing is not just about scaling to different cities. It is also about scaling to profitable cities. It is hard for Franchise to choose a profitable place. Correct me if I'm wrong
Great move..
First time a company is doing it. Let's see how it goes. Could be revolutionary
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