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Aarihant Aaryan

Stealth • 12m

Blinkit launched a franchise model for its dark store! I think it's a brilliant move to scale and build great distribution against competitors 1. The franchise model could work well as it is a huge capex to start a dark store and to make it profitable it takes 12 - 18 months. I assume The payback period for your capex will be much longer. 2. Blinkit will make money via commissions in the franchise model, They should be helping franchise owners with tech, distribution and other resources. They are empowering more people to be part of their journey which is great but also I think with the franchise model Blinkit is trying to build a dense network of Kirana stores accompanied by quick delivery

5 replies18 likes
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