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Utkarsh Pandey

CS Undergrad '24 • 1y

A friend of mine is interested in launching a business selling laddoo sweets packaged in fancy boxes, inspired by a relative's wedding where such boxes were distributed. He finds the idea appealing and enjoys the taste of the laddoos. He's considerin

Pratik Jaluka

Business Analyst • 1y

You need to think from the lens of a consumer. If I want to eat ladoos, I want it now. I’m not going to pay for the premium packaging and wait for 3-5 days to receive them. Your friend should think about whitelabelling ladoos for brands and focus on hyperlocal distribution. If you run social media ads about how delightful ladoos are, you must be prepared to deliver it within 10 minutes of the customer clicking on the ad. If you don’t, they will order it from a local mithaiwala on Zomato/Swiggy. You would essentially be paying for the marketing of your competitors by not being ready.

1 replies3 likes

Replies (1)

Aqdas Ghani

On an way to become ... • 1y

Yes Pratik ! You are absolutely right. It would be better if he is on blinkit. So it will automatically get easier

1 replies1 like

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