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Case Study: Kuku FM - Revolutionizing Audio Content Consumption Background: Kuku FM, a leading audio content platform, sought to redefine how users engage with audio content in India. With a focus on regional languages and diverse genres, Kuku FM ai

Unique Startup Stories (20/20) Meet PRATILIPI, a language storytelling platform that brings readers, writers, and their stories together. ABOUT IT • It was founded in 2015 on Bengaluru by Ranjeet Pratap Singh, Rahul Ranjan and Sankaranarayanan De

If you want to build an engaged audience, remember: ↳ Share your personal story. ↳ Story should have a learning lesson. ↳ Story should motivate people. ↳ Stories should be rich with knowledge, not just filled with random stuff. . . . . What will ha

The Indian startup ecosystem is a fascinating blend of jugaad (frugal innovation) and high-tech disruption, making it one of the most dynamic in the world. Unlike Silicon Valley, which thrives on deep-tech and VC-heavy funding, India’s startup cultur

A CONTROVERSIAL STATEMENT Krutrim is shit! Now you will say it's in beta stages but it's USP is regional language availability and more precise regional data. But this is not even a USP I would say coz Google Gemini, GPT4 and Claude Opus is way way

Why twitter is becoming fucking useless app day by day. Reason: Payouts. Twitter is the home for trollers, ranters, tech communities and many other communities. But why it's losing its originality, novelty and etc is by doing one thing wrong is p

Startup story 4/10 82% of people feel that social media is a waste of time . And it's mainly because people get overwhelmed with all the random information on these platforms . Be it LinkedIn, Instagram or Twitter, we get hit by information with so

How This Social Media Platform is Killing Snapchat BeReal is the new social media app everyone’s talking about and it’s giving platform like Snapchat a serious trouble! Launched in 2020 by Alexis and Kévin, the app ditches the filters, likes, and e

A lot of you have been asking me a case study on zomato's marketing, so here it is - 1) Zomato knows it's audience well, and we know which age group, see our posts where! So our content is in relation to it. 2) We try to be relatable to our commu

Well this idea sounds like fun especially for the creators but i don't think it would work for long. So basically their idea is to recover the FREE ALLOWANCE they give to the creators through people buying those stuff from the stories posted by thes