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In edtech huge chunk of gross margin goes in marketing but due to great organic marketing of pw it had great net Margin in fy 22, so my question how such great organic marketing can be done , not only in edtech but In other sector as well ( if possib

PW started with free YouTube channel.. so students found the pw good and when they launched paid classes. A lot of them (who could afford) enrolled in. This gave them first set of user and with the profit of the first batch, they can do whatever they

Can you help to know the process / procedure to conduct a market research . In with this new era are their any tools that can act as an catalyst to perform it faster.

Though, watch this video untill then. It is not totally based on market research but gives you a better sense of how companies positioned them differently