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Zomato suspends hyperlocal goods delivery service Xtreme, restarts Intercity Legends: sources

Economic Times

Economic Times · 1y ago

Zomato suspends hyperlocal goods delivery service Xtreme, restarts Intercity Legends: sources

Indian food delivery platform Zomato has suspended its hyperlocal goods delivery service, Xtreme, due to low demand. Xtreme, launched in October 2021, aimed to provide small intracity deliveries for both small and large merchants. However, the service did not gain traction, leading to its suspension. Zomato has also relaunched its intercity food delivery offering, Legends, with a new model that allows customers to curate orders from different restaurants across the country. This comes after Zomato faced legal issues for delivering pre-stocked items instead of direct restaurant deliveries.

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Zomato shuts intercity food delivery service Legends due to lack of product-market fit

Economic Times

Economic Times · 11m ago

Zomato shuts intercity food delivery service Legends due to lack of product-market fit

Zomato has announced the shutdown of its intercity food delivery service, Zomato Legends. After struggling to find product-market fit over the past two years, the service has been discontinued. This was the third version of Zomato Legends, which was relaunched in July after being suspended in April. The company made adjustments to the service, including delivering directly from restaurants rather than pre-stocked food items. However, a minimum order value of Rs 5,000 was introduced, and ultimately the service was not successful.

Zomato Shuts Intercity Offering ‘Legends’

Inc42 · 11m ago

Zomato Shuts Intercity Offering ‘Legends’

Zomato CEO Deepinder Goyal has admitted that despite two years of effort, the food delivery platform was unable to find the product-market fit for its service called Legends. However, the company recently relaunched the offering in Delhi NCR and Bengaluru, after having suspended the service in April 2022. Legends, initially launched in August 2022 as 'Intercity Legends,' aimed to deliver popular dishes from various cities across India to different regions.

Zomato Xtreme is coming back in a different avatar

Economic Times

Economic Times · 9m ago

Food delivery company Zomato is planning to bring back its hyperlocal logistics service, Xtreme, in a different form. Initially aimed at both small and large merchants for intracity deliveries, Xtreme will now focus on leveraging Zomato's core food delivery strength. The service will cater to restaurants that want to maintain their own ordering channels while benefiting from Zomato's last-mile delivery quality. The business model is still being developed but is expected to incorporate Zomato's current distance-based fee mechanism. Despite recent experiments, food delivery remains Zomato's primary business, accounting for almost 60% of its gross order value.

Zomato launches hyperlocal delivery service Xtreme to leverage 3-lakh strong delivery fleet

Economic Times

Economic Times · 1y ago

Zomato launches hyperlocal delivery service Xtreme to leverage 3-lakh strong delivery fleet

Zomato has launched Xtreme, a hyperlocal delivery service that utilizes its fleet of over 3 lakh executives. The service is available in almost all cities where Zomato operates and targets small and large merchants for delivering small packages within the city. Users can ship items weighing up to 10 kg, including documents, medicines, food, and apparel. Zomato is charging Rs 25 for the first kilometer of delivery, with additional charges for every additional kilometer. The move comes as Zomato aims to generate new revenue opportunities and compete with Dunzo, Swiggy, Uber, and Ola in the intracity logistics space.

Now, Zomato Launches Order Scheduling Feature

Inc42 · 11m ago

Now, Zomato Launches Order Scheduling Feature

Zomato has launched a new feature that allows users to schedule their food orders up to 2 days in advance, provided the order value is above INR 1,000. This feature is initially available in select cities including Delhi NCR, Bengaluru, and Mumbai, among others, and will be expanded to cover all orders in the future. This move by Zomato follows the recent closure of their intercity delivery service, Legends.

Zomato Hikes Platform Fee To INR 5, Shares Jump 4%

Inc42 · 1y ago

Zomato Hikes Platform Fee To INR 5, Shares Jump 4%

Foodtech giant Zomato has increased its platform fee by 25% to INR 5 per order in key markets, including Delhi, Bangalore, Mumbai, Hyderabad, and Lucknow. The move is expected to boost the company's earnings as it handles around 2-2.2 million orders per day. Additionally, Zomato has temporarily suspended its intercity delivery service, Intercity Legends, for enhancements. The company has been focusing on profitability, with its profit after tax reaching INR 138 crore in the December quarter of the financial year 2023-24. Recently, Zomato also introduced an all-electric 'large order fleet' for delivering orders for up to 50 people in one go.

Zomato hikes platform fee for users to Rs 5; pauses intercity deliveries

Economic Times

Economic Times · 1y ago

Zomato hikes platform fee for users to Rs 5; pauses intercity deliveries

Food delivery platform Zomato has increased its platform fee for customers by 25% to Rs 5 per order, effective April 20. The fee increase, applicable in key markets including Delhi, Bengaluru, Mumbai, and Hyderabad, is expected to boost the company's earnings. Zomato's rival, Swiggy, already charges Rs 5 as a platform fee on food delivery orders. Zomato's platform fee is in addition to the delivery charge, but it is waived for Zomato Gold loyalty programme members. The fee was initially introduced in August 2023 at Rs 2 per order and was increased to Rs 4 earlier this year. The intercity delivery service, Legends, has been temporarily suspended by Zomato due to low consumer traction and legal issues.

Swiggy suspends hyperlocal delivery service Genie across multiple cities

Economic Times

Economic Times · 3m ago

Swiggy suspends hyperlocal delivery service Genie across multiple cities

Swiggy has temporarily suspended its Genie hyperlocal delivery service in several cities due to operational constraints, following the expansion of its 10-minute delivery service, Bolt. The service is unavailable in major cities like Bengaluru, Delhi-NCR, Mumbai, and Pune, with users being redirected to a 'temporarily unavailable' message. There is no official timeline for the service's return. This suspension comes as Bolt expands to 500 cities, increasing its presence significantly on Swiggy's platform.

Simpl expands integration with Zomato, goes live with its one-tap checkout

Economic Times

Economic Times · 1y ago

Simpl expands integration with Zomato, goes live with its one-tap checkout

Simpl, a checkout network, is expanding its partnership with food platform Zomato to integrate its one-tap checkout with Zomato Gold, Intercity Legends, and Zomato Everyday. This collaboration aims to enhance convenience for customers, improve conversions, increase average order value, and drive user retention on the platform. Simpl has already processed over 100 million checkouts on Zomato since 2017, indicating strong consumer preference for easy and hassle-free checkout experiences. The integration will cater to a larger customer base, including those from tier-3 cities and beyond, as well as frequent customers in metro areas.

Ola Consumer nears 1 lakh daily orders on ONDC; Bengaluru food delivery at 20% of Swiggy-Zomato's scale: Bhavish Aggarwal

Money Control

Money Control · 11m ago

Ola Consumer nears 1 lakh daily orders on ONDC; Bengaluru food delivery at 20% of Swiggy-Zomato's scale: Bhavish Aggarwal

Ola Consumer, part of the Ola group, is processing around 100,000 orders per day through the Open Network for Digital Commerce (ONDC). ONDC is an open ecosystem that allows businesses like Ola Consumer to offer services such as ride-hailing, food delivery, and hyperlocal logistics. Ola Consumer has experienced significant growth in its food delivery service, with a focus on Bengaluru, and aims to challenge the dominance of competitors like Zomato and Swiggy. Additionally, Ola Consumer plans to expand its quick commerce service and launch automated dark stores.

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