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Zomato pivots away from restaurant-led quick delivery, doubles down on Blinkit Bistro

Economic Times · 1m

Zomato's parent company, Eternal, is ending its quick food delivery service, consolidating it under Blinkit’s Bistro, focusing on in-house kitchens across major Indian cities. This move aims to improve control over food preparation timelines, a challenge faced with restaurant partnerships. Meanwhile, Swiggy is expanding its quick delivery service, Bolt, which relies on limited restaurant menus. Eternal’s decision reflects a focus on profitability amid growing competition and challenging market conditions for rapid delivery services.