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Zomato hikes platform fee by 19% to Rs 14.9 per order

Entrackr · 1d ago

Medial

Zomato hikes platform fee by 19% to Rs 14.9 per order Food delivery major Zomato has increased its platform fee from Rs 12.5 to Rs 14.9 per order, representing a 19.2% jump as the company focuses on improving margins. The platform fee is a fixed charge levied on every order, over and above delivery charges and taxes. While the Rs 2.4 increase may appear marginal for users, it can translate into a meaningful revenue boost for the company, given the scale at which it operates. This is part of a series of hikes over the past few years. Zomato had earlier raised the platform fee from Rs 10 to Rs 12 in September 2025, before revising it to Rs 12.5. With the latest increase to Rs 14.9, the company continues to steadily expand this revenue stream. For context, Swiggy had increased its platform fees to Rs 15 in September last year. Importantly, Swiggy’s Rs 15 platform fee per order includes GST, while Zomato’s fee is charged excluding GST. Zomato first introduced the platform fee in 2023 at a nominal Rs 2 per order. Since then, it has emerged as a key lever to improve unit economics, helping the Gurugram-based company offset rising delivery costs, investments in logistics, and platform operations. The move comes as food delivery platforms look to balance growth with profitability. Instead of relying solely on commissions from restaurants or delivery charges, companies are increasingly layering additional fees to improve per-order contribution margins. For Zomato, the continued rise in platform fees underscores its strategy of incremental monetisation, where small ticket increases across a large order base can significantly strengthen its financial performance. According to the shareholder's letter of the previous quarter, the food delivery business has 24.9 million average monthly transacting customers. During Q3FY26, the food delivery business reported a 29% year-on-year growth, rising to Rs 2,676 crore from Rs 2,072 crore in Q3FY25. Overall, Eternal reported a revenue of Rs 16,315 crore with a net profit of Rs 102 crore in the quarter.