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YouTube says over 25% of its creator partners now monetize via Shorts
TechCrunch · 1y ago
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YouTube reports that its short-form video platform, YouTube Shorts, now has over 70 billion daily views, with over 25% of channels in the YouTube Partner Program monetizing their Shorts videos. This news comes as TikTok announced a significant increase in revenue from its revamped creator fund. YouTube introduced monetization options for Shorts creators in September 2022, offering 45% of ad revenue for those with 1,000 subscribers and 10 million Shorts views over 90 days. YouTube highlights that Shorts creators often monetize in other ways, and its overall YouTube Partner Program has paid out $70 billion in the last three years.
YouTube is the new TV: CEO Neal Mohan spells out company’s 2025 bets
Economic Times · 5m ago
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YouTube is emphasizing TV as its primary device for viewing, particularly in the US, where it surpasses mobile usage with over 1 billion viewing hours daily. CEO Neal Mohan envisions YouTube as a "next-generation studio," having paid over $70 billion to creators in three years. Key 2025 strategies include enhancing the creator ecosystem and leveraging AI for audience engagement, like auto dubbing. The platform's shift to connected TVs is also attracting new advertising formats and subscribers.
Google paid Neal Mohan $100 million to stop him from joining Twitter
Economic Times · 2m ago
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Over a decade ago, Google reportedly offered Neal Mohan $100 million in restricted stock units to prevent him from joining Twitter, where he was sought for a chief product officer role. This strategic compensation move aimed to retain Mohan, then pivotal to Google’s advertising and YouTube product strategies, amid fierce industry competition for top executives. Neal Mohan later became YouTube’s CEO in 2023, while Sundar Pichai also stayed at Google, ultimately becoming Alphabet CEO.
From AI to creator community: YouTube CEO’s letter on four things the company is betting on next year
Startup News FYI · 1y ago
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YouTube's CEO Neal Mohan has outlined four key focuses for the platform in 2024. These include bringing AI tools to all creators, offering multiple ways for creators to monetize their content, increasing YouTube subscriptions through enhanced living room experiences, and ensuring safe and quality content for viewers. YouTube Music and Premium now have 100 million subscribers, while YouTube TV boasts over 8 million subscribers. Mohan also highlighted the company's efforts to promote authoritative election news and support the growth of youth-oriented content.
YouTube now platform of choice for 4 out of 5 Indians online, Shorts usage grows
Economic Times · 1y ago
Medial
According to a recent report, YouTube has become the preferred platform for four out of five online users in India. YouTube Shorts, its short-video making app, has gained popularity, with 96% of users aged 18 to 44 using it. The average daily views of YouTube Shorts have grown by over 120% globally. The report also highlights that viewers in India spend only 21% of their viewing time on one format, indicating a preference for diverse video formats. Additionally, YouTube has launched a suite of tools in its Ads Creative Studio to allow marketers to create customized ads for different audiences.
YouTube now lets creators share exclusive Shorts with their paying subscribers
TechCrunch · 1y ago
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YouTube is introducing Members-only Shorts, a new feature that allows creators to share exclusive short-form videos with paying subscribers. In addition to existing membership perks, such as custom emojis and livestreams, subscribers can now access extra content through this feature. Creators can use Members-only Shorts for special announcements, behind-the-scenes content, or sneak peeks. This move follows TikTok's expansion of its subscription offering to non-LIVE creators, enabling them to share exclusive videos to paying subscribers. With over 70 billion daily views, Shorts has become a popular platform for monetization within YouTube's Partner Program.
YouTube CEO Neal Mohan: ‘Still in early days of our growth story’
Livemint · 1y ago
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Neal Mohan, an Indian-American, took over as the CEO of YouTube in February 2023. He aims to make YouTube the best platform for creating, sharing, and watching videos. Mohan believes that YouTube is still in the early stages of its growth and sees it as a unique entity, distinct from social media or traditional media. YouTube's revenue comes from advertising, subscriptions, and fan-funding, and Mohan emphasizes the importance of fostering connections between creators and fans. He also discusses the role of artificial intelligence in improving the viewer experience and addressing issues like misinformation.
YouTube plans to invest over Rs 850 crore to boost Indian content creators
Economic Times · 2m ago
Medial
YouTube plans to invest over Rs 850 crore to boost Indian creators, artists, and media companies, as revealed by CEO Neal Mohan. Indian content amassed 45 billion hours of global watch time last year. In three years, YouTube paid over Rs 21,000 crore to Indian creators. Over 100 million Indian channels, including Prime Minister Modi's with 25 million subscribers, have benefited. India's vibrant creator economy is growing, supported by YouTube's global connectivity and cultural export power.
YouTube says OpenAI training Sora with its videos would break rules
Economic Times · 1y ago
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YouTube's CEO, Neal Mohan, mentioned that using YouTube videos to train OpenAI's text-to-video generator would be a violation of YouTube's terms of service. Mohan stated that creators have certain expectations when uploading content to the platform and the terms of service should be abided by, which includes not allowing the downloading of transcripts or video bits. OpenAI's use of content from various sources, including YouTube, to train AI models like Sora has been a subject of debate. Google and YouTube consider individual contracts with creators before using their videos as training data for their AI models.
AI age is here, but human content will remain king: YouTube CEO Neal Mohan
Economic Times · 11m ago
Medial
YouTube CEO, Neal Mohan, has praised India for its role in driving the platform's success and innovation. He highlighted the country's vibrant creator economy, which has generated significant economic activity and job opportunities. Mohan also discussed YouTube's approach to government regulation, stating that they aim to be a positive force in supporting India's creator economy while ensuring content guidelines are enforced. He expressed excitement about India's potential, especially in terms of language diversity and the growth of video commerce. Mohan also acknowledged India's vibrant startup ecosystem and advised entrepreneurs to stay true to their passions.
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