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From AI to creator community: YouTube CEO’s letter on four things the company is betting on next year

Startup News FYI

Startup News FYI · 1y ago

From AI to creator community: YouTube CEO’s letter on four things the company is betting on next year

YouTube's CEO Neal Mohan has outlined four key focuses for the platform in 2024. These include bringing AI tools to all creators, offering multiple ways for creators to monetize their content, increasing YouTube subscriptions through enhanced living room experiences, and ensuring safe and quality content for viewers. YouTube Music and Premium now have 100 million subscribers, while YouTube TV boasts over 8 million subscribers. Mohan also highlighted the company's efforts to promote authoritative election news and support the growth of youth-oriented content.

Related News

Ex-OpenAI staff call for “right to warn” about AI risks without retaliation

Arstechnica

Arstechnica · 1y ago

Ex-OpenAI staff call for “right to warn” about AI risks without retaliation

A group of former OpenAI and Google DeepMind employees has penned an open letter calling on AI companies to allow their employees to voice concerns about AI risks without fear of retaliation. The letter highlights the potential risks of AI, including inequality, manipulation, and loss of control, and argues that companies need to be more transparent about their systems' capabilities and risks. The signatories call for four key principles, including not enforcing agreements that prohibit criticism and supporting a culture of open criticism. The letter has received support from prominent figures in the AI community.

YouTube cuts off Russell Brand's ad revenues after sexual assault allegations

Economic Times

Economic Times · 1y ago

YouTube has suspended monetization on Russell Brand's channel following allegations of sexual assault against him. Four women accused the British comedian of sexual assaults, including rape, between 2006 and 2013. Brand denied the allegations in a video message and has positioned himself on YouTube with over 6 million followers. YouTube said the suspension was due to Brand violating its creator responsibility policy, and live shows featuring him were canceled after the allegations surfaced.

YouTube is the new TV: CEO Neal Mohan spells out company’s 2025 bets

Economic Times

Economic Times · 6m ago

YouTube is the new TV: CEO Neal Mohan spells out company’s 2025 bets

YouTube is emphasizing TV as its primary device for viewing, particularly in the US, where it surpasses mobile usage with over 1 billion viewing hours daily. CEO Neal Mohan envisions YouTube as a "next-generation studio," having paid over $70 billion to creators in three years. Key 2025 strategies include enhancing the creator ecosystem and leveraging AI for audience engagement, like auto dubbing. The platform's shift to connected TVs is also attracting new advertising formats and subscribers.

YouTube partners Flipkart, Myntra to launch Shopping Affiliate programme

Economic Times

Economic Times · 10m ago

YouTube partners Flipkart, Myntra to launch Shopping Affiliate programme

YouTube has expanded its shopping feature in India with the launch of the YouTube Shopping affiliate programme. The programme allows eligible creators to tag products in their videos and earn revenue from viewer purchases on retailers' websites. The initial partners for the programme are ecommerce firm Flipkart and online fashion retailer Myntra. YouTube's creator economy in India has generated Rs 16,000 crore of economic activity and created 750,000 jobs. The expansion of video commerce is seen as a way to reach a wider user base and promote authenticity and community engagement in shopping experiences.

YouTube introduces AI-generated background music tool for creators

Economic Times

Economic Times · 4m ago

YouTube introduces AI-generated background music tool for creators

YouTube has introduced an AI-generated background music tool for creators, allowing for the creation of free music to avoid copyright issues. This tool, part of YouTube's Creator Music beta, generates music based on user prompts, offering multiple tracks for review and download. The feature is gradually being rolled out to users with access to Creator Music. YouTube's tool joins other AI music-generating services from companies like Stability AI and Meta.

YouTube mandates labelling of synthetic, AI-generated content

Economic Times

Economic Times · 1y ago

YouTube mandates labelling of synthetic, AI-generated content

YouTube is asking creators to label synthetic and AI-generated content, aiming to enhance transparency and build trust with viewers. The platform is introducing a tool in Creator Studio that requires creators to disclose when a realistic video is made using altered or synthetic media, including generative AI. The labels will appear in the expanded video description but will be more prominent on videos about sensitive topics. YouTube will gradually roll out the labels across its surfaces and formats. The platform may also add labels to certain videos even if the creator hasn't disclosed the information.

India is one of our fastest growing markets, we are investing heavily here: Canva co-founder Cliff Obrecht

Money Control

Money Control · 1y ago

India is one of our fastest growing markets, we are investing heavily here: Canva co-founder Cliff Obrecht

Co-founder and COO of graphic design company Canva, Clifford Obrecht, stated that India is one of their fastest-growing markets and they are heavily investing in the region. India has a large creator community on Facebook and is gaining prominence as a key market for social media giants. Canva recently launched AI-enabled offerings under 'Magic Studio', featuring new features available in 11 Indian languages. Education is a popular use case in India, with presentations and social media designs being the most popular categories. Canva has doubled its users in India in the past year and has strategic partnerships with startups and educational institutes in the country. Canva also announced a $200 million fund to pay content and AI royalties to its creator community.

YouTube adds song play counts, AI playlist art creator in Music app

Economic Times

Economic Times · 1y ago

YouTube adds song play counts, AI playlist art creator in Music app

YouTube has introduced play counts for every song in its Music app and expanded the availability of the generative AI creator for playlist art. In addition to the artist name and song length, users can now see the play count for each track when browsing albums or public playlists. The AI-driven playlist artwork creator offers various themes for users to personalize their playlist covers, with options including colors, travel, nature, animals, landscapes, food and drinks, or fantasy. YouTube Music will generate a series of AI images from the chosen theme, allowing users to select and save their desired playlist art.

YouTube says that soon, its tech will be able to find AI copies of celebs and creators - The Verge

The Verge

The Verge · 8m ago

YouTube says that soon, its tech will be able to find AI copies of celebs and creators - The Verge

YouTube is teaming up with the Creative Artists Agency (CAA) to help content creators protect their AI-generated likenesses on the platform. The partnership will allow celebrities and athletes to identify content using their AI-generated faces and submit removal requests. This feature will be tested early next year with renowned figures before being made available to top YouTube creators and other talent representing partners. YouTube is also developing synthetic-singing identification technology to detect AI-generated content imitating creators' voices. The platform has already allowed music labels to request the removal of AI-generated content simulating an artist's voice.

Meet Devika, India’s first AI engineer who can do it all

Economic Times

Economic Times · 1y ago

Meet Devika, India’s first AI engineer who can do it all

A 21-year-old boy from Kerala has developed India's first AI software engineer named Devika. Inspired by the world's first fully autonomous AI software engineer, Devin, created by Cognition Labs in the US, Devika can understand human instructions, generate software code, and perform bug fixing. It uses large language models and can think, plan, research, and write code. Devika aims to assist software developers in offloading boilerplate work and saving time. Its creator, Mufeed VH, plans to enhance its capabilities through contributions from the open-source community. The next step is to match the capabilities of Devin and publish the results for feedback.

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