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YouTube made $959 million in ad revenue off children last year, followed closely by Instagram: Harvard study

Business Insider

Business Insider · 1y ago

YouTube made $959 million in ad revenue off children last year, followed closely by Instagram: Harvard study

According to a study from the Harvard T.H. Chan School of Public Health, social media companies collectively earned over $11 billion in US advertising revenue from minors in 2022. The study highlights the need for government regulation of social media due to the companies' failure to self-regulate. The findings suggest that financial incentives outweigh the companies' commitment to protecting children's well-being. Popular platforms like YouTube and Instagram derived significant ad revenue from users under 18, raising concerns about the impact of targeted advertising on youth mental health.

Related News

Australian children able to bypass age limit set by social media platforms, report shows

Economic Times

Economic Times · 6m ago

Australian children able to bypass age limit set by social media platforms, report shows

A report by Australia's online safety regulator revealed that children in Australia are easily bypassing age limits set by social media platforms, despite an upcoming government ban for users under 16. The study found 80% of children aged eight to 12 use social media, with YouTube, TikTok, Instagram, and Snapchat being most popular. Social media companies primarily rely on self-declared ages, posing challenges for enforcing age restrictions ahead of the 2025 ban.

Instagram makes more ad money than YouTube, new court filings reveal

Business Insider

Business Insider · 1y ago

Instagram makes more ad money than YouTube, new court filings reveal

Instagram, the popular photo and video app owned by Meta, generated $32.4 billion in ad revenue in 2021, making up 27% of Meta's total revenue. This surpasses YouTube's ad revenue of $28.8 billion for the same year. Unlike YouTube, Instagram spends significantly less on content creation as it relies on users to provide content for free. Instagram's rapid growth since Meta's acquisition in 2012 is evident, with revenues increasing from $11.3 billion in 2018 to $32.4 billion in 2021. These numbers suggest that Instagram could be valued similarly to YouTube, which is estimated to be worth $400 billion.

YouTube Tests Longer but Fewer Ads on TV for Better Viewing Experience

Robots · 1y ago

YouTube Tests Longer but Fewer Ads on TV for Better Viewing Experience

YouTube is testing a new ad format on its TV app that aims to replicate the traditional commercial break experience. In this experiment, viewers will see fewer ads, but each ad will have a longer duration. YouTube also plans to update the ad timer on its TV app to show the total duration of each ad break, providing users with a clear indication of how long the break will last. This move is part of YouTube's efforts to enhance the viewing experience on its TV app and balance ad revenue with user satisfaction.

How to Make It Easier for Consumers to Control the Ads They See Online

Livemint

Livemint · 1y ago

How to Make It Easier for Consumers to Control the Ads They See Online

The study explores ways to help social media users locate and control the ads they see. Users often struggle to find ad settings due to the trade-off between a clean design and visible ad settings. However, the study suggests that users are willing to accept busier interfaces if it means more control over their personal data. This can also benefit platforms by providing more relevant ads and better user preference data. The researchers found that design changes resulting in more visible ad settings led to higher task completion rates and favorable user ratings.

Tesla dives into advertising after years of resistance

Livemint

Livemint · 1y ago

Tesla dives into advertising after years of resistance

Tesla has recently increased its spending on paid media platforms for advertising, marking a departure from its previous stance of eschewing advertising. The electric vehicle maker has launched a video ad campaign on platforms like Facebook, Instagram, and Elon Musk's own X, promoting its Model Y as the "#1 most American-made car." While Tesla has historically relied on word-of-mouth endorsements and media coverage for brand awareness, the company has started investing in digital advertising, primarily on YouTube. The move comes as Tesla faces increased competition and aims to attract mass-market consumers.

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

Livemint

Livemint · 1y ago

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

Meta Platforms, the parent company of Facebook and Instagram, has quietly updated its policy to allow political ads that question the legitimacy of the 2020 US presidential election. The change, which was made last year, permits advertisers to claim that past elections were "rigged" or "stolen". Meta made the decision based on free-speech considerations, but it also comes amid changes to the platform's algorithm to de-emphasize organic political content. Other platforms, such as YouTube and Twitter, have also revised their election policies ahead of the 2024 US presidential election.

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

Business Insider

Business Insider · 8m ago

Instagram ad revenue: Instagram to make up more than half of Meta's US ad revenue in 2025, report shows - The Economic Times

According to research by Emarketer, Instagram is set to generate more than half of Meta Platforms' advertising revenue in the U.S. next year. The platform's monetization efforts, including the introduction of Reels, have contributed to its success in capturing marketers' attention. With TikTok potentially facing a ban in the U.S., Reels and YouTube Shorts could emerge as attractive alternatives, further boosting Instagram's growth. Emarketer suggests that in the event of a TikTok ban, Instagram could capture over one-fifth of the reallocated ad dollars. As Reels gains traction, its revenue share is expected to rise alongside Instagram Explore and potentially Threads by 2025.

YouTube says over 25% of its creator partners now monetize via Shorts

TechCrunch · 1y ago

YouTube says over 25% of its creator partners now monetize via Shorts

YouTube reports that its short-form video platform, YouTube Shorts, now has over 70 billion daily views, with over 25% of channels in the YouTube Partner Program monetizing their Shorts videos. This news comes as TikTok announced a significant increase in revenue from its revamped creator fund. YouTube introduced monetization options for Shorts creators in September 2022, offering 45% of ad revenue for those with 1,000 subscribers and 10 million Shorts views over 90 days. YouTube highlights that Shorts creators often monetize in other ways, and its overall YouTube Partner Program has paid out $70 billion in the last three years.

YouTube cuts 100 employees as tech layoffs continue

Economic Times

Economic Times · 1y ago

YouTube cuts 100 employees as tech layoffs continue

According to a report, YouTube has laid off around 100 employees, as tech layoffs continue to impact the industry. The company has been facing financial challenges due to decreasing ad revenue amid the COVID-19 pandemic. However, YouTube's CEO, Susan Wojcicki, stated that the company will continue to invest in key areas to support creators and viewers.

Australia is banning social media for people under 16. Could this work elsewhere - or even there?

Economic Times

Economic Times · 8m ago

Australia is banning social media for people under 16. Could this work elsewhere - or even there?

Australia has passed a law that aims to keep children off social media until they turn 16, becoming one of the first countries to enforce such a restriction. The law holds platforms like TikTok, Snapchat, and Instagram responsible for preventing children under 16 from holding accounts, with fines of up to $33 million for non-compliance. While the move has been applauded by some child safety advocates, critics argue that it limits free expression and raises concerns about privacy and enforcement. Other countries, including Norway and France, are also considering similar restrictions.

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