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With Pushpa 2 tickets on Blinkit, Zomato flexes its ecosystem muscles

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Food delivery platform Zomato is leveraging the anticipation around the movie 'Pushpa 2' to showcase the synergies of its ecosystem through its dining and entertainment bookings app, District. Zomato's quick-commerce arm, Blinkit, is offering movie vouchers that can be redeemed for tickets to the movie. The vouchers can be accessed on Blinkit with a minimum cart value and redeemed on the District app during checkout. Zomato's strategy of building distinct but connected brands differentiates it from competitors like Swiggy, and this move demonstrates the company's expansion beyond its core food delivery business.