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Why kidswear brand Includ’s D2C portfolio is targetting the modern-day mother

YourStory

YourStory · 1y ago

Indian startup Includ is targeting the growing ecommerce market by catering to women and mothers who play a major role in household purchasing decisions. With a focus on kidswear, the company offers a diverse range of products and aims to leverage social media influence to position its offerings accurately. Includ is currently experiencing strong sales and plans to expand its product line. Despite competition, the startup aims to stand out by offering a wide assortment of products and plans to venture into womenswear and home products in the future.

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Ecommerce roll-up firm GOAT Brand Labs acquires Frangipani

IndianStartupNews

IndianStartupNews · 1y ago

Mumbai-based e-commerce roll-up firm GOAT Brand Labs has acquired the remaining stake of founders in children's nightwear and loungewear brand Frangipani, aligning with terms initially outlined during the majority acquisition in 2021. Frangipani offers children's nightwear and loungewear, gaining recognition for its kidswear products. The acquisition aims to boost Frangipani's growth in India and international markets, with GOAT Brand Labs providing digital marketing, technology support, working capital management, and distribution expansion. GOAT Brand Labs acquires and scales direct-to-consumer (D2C) brands and has a portfolio of around 20 brands, backed by global investors like Tiger Global and Flipkart.

Reliance set to buy Alia Bhatt's Ed-a-Mamma for Rs 300-350 crore

Economic Times

Economic Times · 2y ago

Reliance set to buy Alia Bhatt's Ed-a-Mamma for Rs 300-350 crore

Reliance Brands is reportedly in talks to acquire actress Alia Bhatt's children's wear brand Ed-a-Mamma. The acquisition is expected to strengthen Reliance's children's wear portfolio and give it a greater toehold in the kidswear market. The eco-friendly brand operates primarily online but is also sold through retail chains such as Shoppers Stop and Lifestyle.

How Mother Sparsh was valued as ITC buys the D2C label

VCCircle

VCCircle · 3m ago

How Mother Sparsh was valued as ITC buys the D2C label

ITC Ltd is acquiring the remaining 73.5% stake in Mother Sparsh Baby Care Pvt. Ltd., a direct-to-consumer company specializing in premium ayurvedic and natural baby care products. The consumer goods and hospitality giant, headquartered in Kolkata, initially invested Rs 20 crore in Mother Sparsh during its Series A funding round. This acquisition strengthens ITC’s portfolio in the D2C market while boosting its position in the baby care segment.

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Entrackr

Entrackr · 4m ago

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands. Gurugram-based logistics company Delhivery has appointed Milind Sharma, cofounder of the now-defunct grocery delivery service Peppertap, as the head of its rapid commerce and D2C brands verticals. Sharma was among the first few employees of Delhivery in 2012 and left the firm in 2013 to launch Peppertap. In his new role at Delhivery, Sharma will build out the rapid commerce service and oversee Delhivery’s entire product portfolio for the direct-to-consumer brand segment. He will also be scaling up Delhivery’s same-day and next-day offerings. Delhivery launched its rapid commerce service earlier this year with the aim of offering intracity deliveries for brands within a two-to-four hour timeline from its dark stores. “Rejoining Delhivery feels like a homecoming for me. This is where I started my startup journey, and I am eager to contribute to the next phase of growth by building the Rapid Commerce service and serving the D2C brand segment alongside the team,” said Milind Sharma on his appointment.

Sixth Sense, Wipro Consumer Care stare at losses as portfolio firm shuts down

VCCircle

VCCircle · 2m ago

Sixth Sense, Wipro Consumer Care stare at losses as portfolio firm shuts down

Sixth Sense Ventures and Wipro Consumer Care Ventures face potential losses after a portfolio company, an Ayurveda-focused D2C beauty brand, shut down.

Kidbea Onboards Ritesh Malik, Nitish Mittersain As Investors

Inc42 · 1y ago

Kidbea Onboards Ritesh Malik, Nitish Mittersain As Investors

Dr. Shriram Nene, a cardiovascular surgeon, has participated in the ongoing Series A funding round for Kidbea, a kidswear brand founded in 2021. Kidbea aims to raise $2 million in this funding round. The brand specializes in sustainable and spill-proof clothing made from bamboo for children.

Roll-up commerce startup 10club appoints Kavitha Rao as COO & cofounder

Economic Times

Economic Times · 1y ago

Roll-up commerce startup 10club appoints Kavitha Rao as COO & cofounder

Direct-to-consumer (D2C) startup 10club has appointed Kavitha Rao as its new Chief Operating Officer. Previously a roll-up commerce company, 10club pivoted into a D2C brand in October 2021. The company now operates as a single brand selling its own products online and offline. Rao will be responsible for retail operations, category roadmap, and day-to-day operations. 10club aims to open its first physical store in the first half of FY25 and reach an annualized revenue run rate of INR 100 crore by March 2023. The company was looking to raise $30 million in funding as of June 2022.

D2C brand Nat Habit crosses ₹100-crore mark in revenues in FY24

Thehindubusinessline

Thehindubusinessline · 1y ago

Nat Habit, a direct-to-consumer (D2C) natural beauty and personal care brand, has achieved annualised revenues of over ₹100 crore in the fiscal year 2023-2024. The brand has been focusing on expanding its product portfolio and strengthening its presence on online marketplaces. Approximately 55% of its revenue comes from its own D2C site, while the remaining comes from e-commerce marketplaces. Nat Habit aims to become EBITDA profitable within the next 17-18 months. The brand also plans to finalize its offline strategy while expanding its haircare and skincare offerings.

Kidswear Startup Includ Pockets Fund From Incubate Fund Asia

Inc42 · 1y ago

Kidswear Startup Includ Pockets Fund From Incubate Fund Asia

Gurugram-based online kidswear startup Includ has raised $1.5 million in a seed funding round led by Incubate Fund Asia. The round also saw participation from Escape Velocity, Tracxn co-founder Abhishek Goyal, and IIM Indore Alumni Angel Fund. Includ plans to use the funds to enhance its supply chain, develop in-house technology, and increase brand awareness. The company claims to have achieved monthly sales of over INR 2 crore within a year of its launch. The kidswear market in India is expected to reach $24.5 billion by 2028.

Marico acquires majority stake in D2C nutrition brand Plix

Startup News FYI

Startup News FYI · 2y ago

FMCG major Marico has announced its acquisition of a majority stake (58%) in D2C nutrition brand Plix for INR 369.01 Crores. The deal marks Marico's strategic move into the nutrition segment. By taking over Plix, Marico aims to strengthen its presence in the D2C market and expand its portfolio of health and wellness offerings. The acquisition was reported on July 27, 2023.

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