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WhatsApp, social media influencers emerge as go to campaign mediums as parties sound poll bugle

Economic Times · 8m

Messaging platforms like WhatsApp and social media influencers have become crucial mediums for political parties in India to influence voter psychology. The BJP is using WhatsApp to send personalized letters from the Prime Minister to voters, highlighting government achievements and seeking feedback. The Congress runs a WhatsApp group where Rahul Gandhi interacts with people. Social media platforms like Facebook have seen a decline due to restrictions on political advertisements. Parties now prioritize platforms with a large user base, such as Instagram and Twitter. Social media influencers are also playing a significant role in political campaigns. However, the impact of social media on actual voting behavior is still a matter of debate. The need for regulations in social media campaigning has been highlighted, and the role of electoral bonds in campaign financing has been discussed as well.