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Using AI, Hollywood agency and tech startup aim to protect artists

Economic Times

Economic Times · 1y ago

Using AI, Hollywood agency and tech startup aim to protect artists

WME, a talent agency, has partnered with tech firm Vermillio to protect its clients' likeness through AI technology. Vermillio's platform, Trace ID, uses AI to track images and protect clients from theft of their intellectual property. The partnership also aims to monetize clients' likeness and image. This partnership comes after the controversy surrounding AI-generated images and the protection of actors' rights. WME hopes to tackle this issue and provide protections for its clients' digital data with the help of Vermillio's blockchain technology.

Related News

Billie Eilish, Pearl Jam, 200 artists say AI poses existential threat to their livelihoods

Arstechnica

Arstechnica · 1y ago

Billie Eilish, Pearl Jam, 200 artists say AI poses existential threat to their livelihoods

Over 200 musical artists, including Pearl Jam, Nicki Minaj, and Billie Eilish, have signed an open letter criticizing the use of AI in music. The letter, issued by the Artist Rights Alliance, calls on AI developers and technology companies to stop using AI to "infringe upon and devalue the rights of human artists." The artists claim that the use of AI could undermine their ability to protect their privacy, identities, and livelihoods. They also express concerns about the use of artists' work without permission to train AI models and the potential of AI to replace human artists with AI-created content.

Billie Eilish, Pearl Jam, 200 artists say AI poses existential threat to their livelihoods

Arstechnica

Arstechnica · 1y ago

Billie Eilish, Pearl Jam, 200 artists say AI poses existential threat to their livelihoods

Over 200 musical artists, including Pearl Jam, Nicki Minaj, and Billie Eilish, have signed an open letter by the Artist Rights Alliance (ARA) calling on AI developers and technology companies to stop using AI to infringe upon and devalue the rights of human artists. The artists argue that AI poses an existential threat to their art and claim that some companies are using their work without permission to train AI models with the aim of replacing human artists. The ARA urges all AI developers and digital music services to pledge not to develop or deploy AI music-generation technology that undermines or replaces human artistry.

YouTube says that soon, its tech will be able to find AI copies of celebs and creators - The Verge

The Verge

The Verge · 7m ago

YouTube says that soon, its tech will be able to find AI copies of celebs and creators - The Verge

YouTube is teaming up with the Creative Artists Agency (CAA) to help content creators protect their AI-generated likenesses on the platform. The partnership will allow celebrities and athletes to identify content using their AI-generated faces and submit removal requests. This feature will be tested early next year with renowned figures before being made available to top YouTube creators and other talent representing partners. YouTube is also developing synthetic-singing identification technology to detect AI-generated content imitating creators' voices. The platform has already allowed music labels to request the removal of AI-generated content simulating an artist's voice.

Artists across industries are strategizing together around AI concerns

Startup News FYI

Startup News FYI · 1y ago

Artists across industries are strategizing together around AI concerns

Digital rights organization Fight for the Future has partnered with music industry labor group United Musicians and Allied Workers to launch a campaign called #AIdayofaction, which aims to block corporations from obtaining copyrights on music and other art created using AI. The campaign seeks to involve artists from various creative fields in addressing the potential harm AI technology could bring to creative communities and encourages collaboration to protect their interests. The campaign acknowledges the potential benefits of AI tools for individual artists but aims to prevent their exploitation by corporations. The FTC also hosted a roundtable discussion involving representatives from different creative industries to explore the effects of generative AI on artists and address concerns about control and copyright.

AI residencies are trying to change the conversation around artificial art

The Verge

The Verge · 1m ago

AI residencies are trying to change the conversation around artificial art

AI art residencies aim to shift public perception of AI through artist-driven exploration, offering tools and collaborations for creative projects. These residencies, hosted globally by tech labs and cultural organizations, allow artists like Violeta Ayala to innovate with AI. While showcasing AI art can change cultural acceptance, fundamental legal issues around authorship and compensation remain unresolved. The broader impact of these programs is to provide artists the space to engage critically with AI's potential and ethical dimensions.

Getty Images subscribers to get access to AI image generator

Arstechnica

Arstechnica · 1y ago

Getty Images is making an AI image-generating tool available to its subscribers, as concerns over intellectual property rights in the AI field rise. The US agency has launched the tool, which uses AI to create images based on user prompts. It has also announced a payment plan for the artists whose images were used to train the AI system. Getty has pledged to protect users with uncapped indemnification, assuming financial and legal responsibility for any copyright disputes. The move follows a similar promise from Microsoft to provide indemnity coverage for its AI service.

Universal Music Group expected to pull music from TikTok over concerns with AI and artist pay

The Verge

The Verge · 1y ago

Universal Music Group expected to pull music from TikTok over concerns with AI and artist pay

TikTok is facing backlash from Universal Music Group (UMG) for allowing AI-generated content and not adequately addressing copyright infringement issues and hate speech on the platform. UMG accuses TikTok of attempting to dilute the royalty pool for human artists and promoting AI music creation. UMG refuses to concede to a deal that undervalues music and shortchanges artists and fans, vowing to protect the rights of artists.

The problems lurking in Hollywood’s historic AI deal

Wired · 1y ago

The problems lurking in Hollywood’s historic AI deal

Critics in Hollywood are concerned about the film industry's historic AI deal, as it allows for the creation of digital replicas and synthetic performers, potentially leading to fewer job opportunities for actors and crew. The agreement has caused dissent within the industry, with 14 percent of the national board of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) voting against it. The provisions for AI-generated clones and synthetic performers have raised fears about the future of human actors in Hollywood.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

Arstechnica

Arstechnica · 1y ago

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

Toys "R" Us partnered with ad agency Native Foreign to create a brand film using OpenAI's text-to-video tool, Sora. The video, titled "The Origin of Toys "R" Us," tells the story of the company's founder, Charles Lazarus, using AI-generated video clips. The aim was to honor Lazarus' legacy using cutting-edge technology. The video, however, has received criticism for the unnatural movement and visual artifacts that are characteristic of AI-generated imagery. Some view it as a reflection of concerns about AI replacing human creativity and its potential environmental impact.

Should artists be paid for training data? OpenAI VP wouldn't say

TechCrunch · 1y ago

Should artists be paid for training data? OpenAI VP wouldn't say

OpenAI's VP of consumer product, Peter Deng, avoided answering whether artists whose work is used to train generative AI systems like ChatGPT should be compensated. OpenAI argues that using publicly available internet materials for training without compensation falls under fair use. However, artists disagree, and a lawsuit has been filed against OpenAI and other AI vendors. Deng believes that artists should have more involvement in the creation and use of AI tools but is unsure of the specific approach. OpenAI does have licensing agreements and an opt-out tool for artists to remove their work from AI training datasets.

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