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News on Medial
Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora
Arstechnica
·
1y ago
Medial
Toys "R" Us partnered with ad agency Native Foreign to create a brand film using OpenAI's text-to-video tool, Sora. The video, titled "The Origin of Toys "R" Us," tells the story of the company's founder, Charles Lazarus, using AI-generated video clips. The aim was to honor Lazarus' legacy using cutting-edge technology. The video, however, has received criticism for the unnatural movement and visual artifacts that are characteristic of AI-generated imagery. Some view it as a reflection of concerns about AI replacing human creativity and its potential environmental impact.
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Sora’s AI video revolution is still a ways off - The Verge
The Verge
·
8m ago
Medial
OpenAI has unveiled Sora, the first version of its AI video generator. While it can generate video of various subjects, the results are less than satisfactory due to oddities and inconsistencies. Account creation was closed within hours due to high demand, and users need a subscription to unlock the features. The generated videos are often plagued with visual issues and lack coherence and natural human motion. Although some aspects are impressive, such as fast video generation and consistent patterns and lighting effects, Sora is still not ready for entertainment or commercial use. Guardrails are in place to prevent copyright infringement, but success levels vary. The feature to upload reference images is limited to Pro-tier subscribers. Overall, Sora falls short of revolutionizing video production and has limitations that hinder its accessibility and quality.
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Sora is OpenAI's new text-to-video generator: Here's what we know about the tool
Economic Times
·
1y ago
Medial
OpenAI has unveiled Sora, a text-to-video generator that uses AI to instantly create short videos based on written commands. The tool's high-quality videos mark a significant leap for OpenAI and the future of text-to-video generation. However, ethical and societal concerns arise as AI-generated videos can potentially be used for fraud, propaganda, and misinformation. Sora is not yet available for public use, as OpenAI is engaging with policymakers and artists before its official release. The company has demonstrated the capabilities of Sora through realistic and detailed videos. It represents new opportunities for incorporating AI-generated video elements into traditional content.
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Twirling body horror in gymnastics video exposes AI’s flaws
Arstechnica
·
8m ago
Medial
A video from OpenAI's Sora AI video generator recently went viral, showing a gymnast with extra limbs and a detachable head during a routine. These visual errors are referred to as "jabberwockies" and offer insights into the workings of AI video generators. Although Sora shows improvement in character consistency, it still struggles with complex movements like gymnastics. The video generated mixed reactions and humorous responses. While AI video has yet to perfect physics, this episode highlights the advancements and challenges in AI-generated content.
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Kids’ Cartoons Get a Free Pass From YouTube’s Deepfake Disclosure Rules
Wired
·
1y ago
Medial
YouTube has updated its rules regarding deepfake videos, requiring users to disclose any use of synthetic media. The platform aims to combat the spread of AI-generated misinformation, particularly during the upcoming US presidential election. However, the new policy excludes AI-generated animations aimed at children, potentially allowing low-quality content to bypass disclosure requirements. YouTube's parent company, Google, has also made efforts to demote AI-generated clickbait in search results. Critics argue that parents may struggle to identify AI-generated cartoons and filter them out for their children.
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Sam Altman just reminded everyone why OpenAI is leading the pack
Business Insider
·
1y ago
Medial
Sam Altman, the leader of OpenAI, has introduced a new AI model called Sora that can create high-fidelity videos from text prompts. The aim of Sora is to train AI models to understand and simulate the physical world in motion. Altman's engagement with users on social media, taking prompt requests for videos, has generated significant buzz. However, concerns over the impact on the creative industry and election manipulation may arise with the widespread adoption of this technology.
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Creators wielding AI reimagine creativity on a budget
Economic Times
·
1y ago
Medial
Indian music composer and playback singer, Anirudh Ravichander, has been using artificial intelligence (AI) to reimagine Bollywood songs through his YouTube channel AI Beats. He has reproduced popular Bollywood songs in the voices of different singers using a combination of publicly available open-source tools and his team's sound engineering skills. Another artist, Yashraj Mukhate, went viral for his AI mashup on Instagram. Other artists in various fields are also experimenting with AI to save costs associated with high-quality art production. Marketing agencies and ad-film makers are eagerly awaiting text-to-video models like OpenAI's Sora and China's Vidu AI, which could reduce the cost of shooting celebrity ad-films significantly. The adoption of AI-generated content in social media marketing has been on the rise, with influencers, photographers, and brand accounts using AI tools to create memes, short videos, and photos. The promise of lower costs, increased productivity, and more creative content in marketing and entertainment is enticing to executives. Some photographers have added "AI Artist" to their portfolios and have produced fully AI-generated ad films for brands, showcasing the potential of AI to experiment with new designs, cultures, locations, and models at minimal cost.
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Sports Illustrated reportedly published articles from fake AI authors
The Verge
·
3m ago
Medial
Sports Illustrated has been caught publishing articles attributed to fake AI-generated authors, as reported by Futurism. The supposed authors, like "Drew Ortiz" and "Sora Tanaka," do not exist, with their images being available on an AI-generated image site. The Arena Group, which publishes Sports Illustrated, has ended its partnership with AdVon Commerce following these revelations. The company assured that all content was human-written, but the use of pseudonyms violated their policies.
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SpaceX Polaris makes history with first civilian spacewalk
Livemint
·
11m ago
Medial
SpaceX's Polaris Dawn mission achieved a historic milestone by completing the first-ever commercial spacewalk. Led by Jared Isaacman, the crew of the Dragon spacecraft performed the extravehicular activity (EVA) at an orbit height of 700 kilometers. Isaacman opened the hatch and experienced the breathtaking view of Earth from the structure called 'Skywalker'. This achievement marks a significant advancement for the commercial space industry and aligns with NASA's goal of building a vibrant US space economy. The Polaris programme, a collaboration between Isaacman and SpaceX, aims to culminate in the first crewed flight of SpaceX's Starship.
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TikTok to label AI-generated content from OpenAI and elsewhere
Economic Times
·
1y ago
Medial
TikTok announced plans to label images and videos on its platform that are generated using artificial intelligence (AI) with a digital watermark called Content Credentials. This move comes in response to concerns about AI-generated content being used to interfere in US elections. TikTok already labels AI-generated content created within its app, but the new feature will also apply to content generated outside the platform. The Content Credentials technology, led by the Coalition for Content Provenance and Authenticity, has been adopted by companies like OpenAI, YouTube, and Meta Platforms.
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Microsoft warns China will use AI to try to influence US elections
Business Insider
·
1y ago
Medial
Microsoft has warned in a recent report that China is using AI-generated media to influence elections in East Asian countries and the US. The report highlights instances of AI-generated memes, videos, and audio created by Chinese propaganda actors to generate outrage and sway elections. Chinese government-linked accounts have also posted AI-generated media pieces to create chaos in the US. Microsoft suggests that these accounts may be gathering intelligence about voting demographics. While the threat remains low, these efforts may become more effective in the future. This report follows a US Office of the Director of National Intelligence assessment highlighting China's attempts to undermine democracy and extend its influence.
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