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Urban Harvest acquires gourmet food brand Cocosutra

Entrackr · 2d ago

Medial

Urban Harvest acquires gourmet food brand Cocosutra B2B fresh-produce and food supply startup Urban Harvest has acquired premium gourmet food brand Cocosutra in a Rs 2.5 crore all-cash transaction, aiming to expand into value-added food categories and strengthen its presence within the restaurant and HoReCa segment. The acquisition adds gourmet, high-margin products to Urban Harvest’s portfolio, leveraging its existing restaurant demand base for rapid scaling. Urban Harvest stated that the integration is already progressing, with complete consolidation of systems, teams, and operations expected within the next two months. Founded as a gourmet food brand, Cocosutra operates in the premium packaged food segment. Post-acquisition, Urban Harvest plans to enhance Cocosutra by expanding distribution, optimizing price competitiveness via supply chain efficiencies, and improving unit economics with its existing procurement and logistics network. Urban Harvest reported that Cocosutra’s business has experienced a threefold growth since the acquisition process commenced, benefiting from access to a broader customer base and enhanced backend operations. The company anticipates Cocosutra to evolve into a Rs 100 crore revenue brand within 24 months, aided by Urban Harvest’s restaurant relationships and B2B distribution infrastructure. Urban Harvest functions as a B2B supplier of fresh produce and food products to restaurants, cloud kitchens, and foodservice businesses. The company did not mention any changes to Cocosutra’s brand positioning, confirming that the brand will maintain its current identity while being fully integrated into Urban Harvest’s platform.