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Trai moves to rein in spam calls with new digital consent rule

Livemint

Livemint · 2m ago

Trai moves to rein in spam calls with new digital consent rule

The Telecom Regulatory Authority of India (TRAI) is launching a three-month pilot project requiring digital consent for promotional calls and texts. This initiative, involving telecom operators and banks, aims to enhance consumer control over marketing communications and significantly reduce unwanted spam. It addresses ongoing consumer issues with unsolicited calls and messages, particularly from sectors like banking and real estate, and aligns with upcoming digital personal data protection regulations.

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Related News

TRAI Unveils AI-Powered Consent Platform to Tackle Spam Calls and Protect Users

StartupTalky

StartupTalky · 2m ago

TRAI Unveils AI-Powered Consent Platform to Tackle Spam Calls and Protect Users

The Telecom Regulatory Authority of India (TRAI) has launched a pilot project to reduce spam calls via an AI-powered digital consent management system. Initially focusing on the banking sector, the initiative aims to ensure compliance with regulatory frameworks and gradually expand to other industries. By enhancing consumer protection and trust in commercial communications, this system targets verifiable consent acquisition, combating unsolicited calls and potential fraud. Recent measures include complaint facilitation against unregistered telemarketers and potential fines for regulatory breaches.

TRAI steps up fight against spam calls, orders telecom operators to blacklist entities

YourStory

YourStory · 1y ago

TRAI steps up fight against spam calls, orders telecom operators to blacklist entities

The Telecom Regulatory Authority of India (TRAI) has instructed telecom operators to disconnect and blacklist businesses that use bulk connections for spam calls. Entities found guilty can be blacklisted for up to two years and won't receive any new resources from telecoms. This directive includes spam and fraud calls made over traditional phone lines and online platforms like WhatsApp. TRAI has also set deadlines for implementing measures like whitelisting URLs and ensuring traceability of message flow. The decision was made during a meeting with heads of telecom service providers. TRAI had previously asked operators to improve their mobile apps and web portals for spam complaint registration.

Trai announces pilot project for digital consent management

Economic Times

Economic Times · 2m ago

Trai announces pilot project for digital consent management

The Telecom Regulatory Authority of India (TRAI) has launched a pilot project for digital consent management in collaboration with the Reserve Bank of India. The initiative, under the regulatory sandbox framework, involves selected banks and aims to test the operational, technical, and regulatory aspects of consent registration. Businesses will be able to obtain digital consent from consumers before sending commercial calls and messages, leading to a secure, interoperable digital consent registry for easy verification.

Trai’s new proposal may help check spam as it complements data protection laws

Economic Times

Economic Times · 1m ago

Trai’s new proposal may help check spam as it complements data protection laws

The Telecom Regulatory Authority of India (TRAI) is aligning its spam message regulations with India's new data protection law to enhance consent management. The updated framework aims to prevent marketing spam by coordinating with telecom companies and involves a pilot with banks and telecom firms to gather user consent more effectively. While the move is welcomed by experts, businesses may face initial costs in adapting systems. The initiative currently excludes OTT platforms, despite their growing role in scams.

Good lord! Is that another spam call? Here’s why scammers keep getting through to you | Mint

Livemint

Livemint · 8m ago

Good lord! Is that another spam call? Here’s why scammers keep getting through to you | Mint

The Telecom Regulatory Authority of India (TRAI) aims to update regulations on spam calls in response to a growing number of scams and misleading interactions. Indian SIM card holders receive billions of spam calls each month, originating in India but being routed through international gateways to avoid legal jurisdiction. TRAI is considering implementing an industry framework, STIR/SHAKEN, which uses digitally signed tokens to verify caller identity. While this framework won't stop the calls, it could provide users with more information and confidence in the call's authenticity. The implementation of STIR/SHAKEN relies on IP-based signaling available in 4G and 5G networks.

TRAI takes strong action to combat spam calls and SMS in India

Livemint

Livemint · 9m ago

TRAI takes strong action to combat spam calls and SMS in India

The Indian Telecom Regulatory Authority (TRAI) has made significant progress in combating spam calls and SMS. Stringent actions, including penalties and resource disconnection, have been implemented against unauthorized promotional call violators. Complaints about spam calls have reduced by 20% from August to October 2024. TRAI has also mandated traceability of promotional messages, with an extension until November 30th, 2024, to allow upgrades and declarations by stakeholders. Awareness initiatives, webinars, and registrations of Principal Entities have contributed to these efforts. Any non-compliant messages will be rejected.

Battling the spam goliath: Inside Trai's plan to clamp down on unwanted calls, spammers

Economic Times

Economic Times · 1y ago

Battling the spam goliath: Inside Trai's plan to clamp down on unwanted calls, spammers

The Telecom Regulatory Authority of India (Trai) has been grappling with the issue of spam calls and messages flooding mobile phones. In 2018, Trai introduced a blockchain-based system called distributed ledger technology (DLT) to address this problem. However, technical challenges, a flood of abusive registrations, and the casual attitude of businesses have hampered the effectiveness of DLT. Trai has tried to address these issues through AI-based fraud detection and mandating removal of inactive registrations. Despite these efforts, the battle against spam continues, and Trai is working on identifying gaps and standardizing procedures to tackle the problem.

TDSAT to take a call on Trai fine on telcos for failing to curb spam

Economic Times

Economic Times · 10d ago

TDSAT to take a call on Trai fine on telcos for failing to curb spam

The Telecom Disputes Settlement & Appellate Tribunal (TDSAT) is set to decide if telecom operators must pay nearly Rs 141 crore in penalties to the Telecom Regulatory Authority of India (Trai) for failing to curb spam. Telecom firms contested the fines, arguing they shouldn’t be penalized during the implementation of an anti-spam platform. TDSAT stayed the penalties, acknowledging delays due to the pandemic weren't their fault, as the digital consent acquisition platform was still being developed.

Airtel Launches AI-Powered Tool To Curb Spam Calls

Inc42 · 11m ago

Airtel Launches AI-Powered Tool To Curb Spam Calls

Airtel has developed an AI-powered solution to identify and classify calls and messages as "Suspected SPAM". The tool also alerts customers about malicious links received via SMS. This move comes after telcos blacklisted and disconnected mobile numbers for spamming users, as per the instructions of TRAI.

Govt Floats Draft Norms To Curb Unsolicited Business Calls

Inc42 · 1y ago

Govt Floats Draft Norms To Curb Unsolicited Business Calls

The draft norms guidelines for business communication have been made open for public feedback until July 21. These proposed rules aim to define business communication and prohibit any communication that is carried out without the consent of the end-users. A directive was issued by TRAI in November 2023, instructing commercial entities to obtain user consent before sending unsolicited marketing messages and making pesky calls.

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