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News on Medial
Tinder's Rs. 40,000 a month membership tier has me embracing loneliness
Gizmodo
·
1y ago
Medial
Tinder is expanding its controversial $500-a-month membership tier, Tinder Select. Initially met with backlash, the exclusive offering is now being extended to additional users through an application process. Tinder Select provides privileges such as access to highly desired profiles, the ability to message without a match, early access to features, an ad-free experience, and a Select badge on one's profile. The move aims to generate revenue and potentially attract more serious users. Other dating apps, like Hinge, have also introduced paid tiers.
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American Express Platinum Card revamped: Enhanced benefits, but fees higher too
Money Control
·
9m ago
Medial
American Express has announced revisions to its Platinum Card, including an annual fee increase, new benefits, and the discontinuation of certain offers. The card offers exclusive hotel memberships, luxury brand discounts, and features such as access to elite hotel loyalty programs, discounts on international flights, airport lounge access, golf sessions, and concierge services. The annual fee has increased to Rs 66,000 plus GST, and new cardholders will receive a welcome gift worth up to Rs 60,000. Additional renewal benefits are available for cardholders who spend Rs 20 lakh within a membership year. The card also offers access to new elite-tier hotel memberships, savings on Apple products, and a complimentary membership to OTT platforms. However, the card may not provide substantial value for those prioritizing reward point accumulation for travel.
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X reportedly testing new paid premium membership tiers
Economic Times
·
1y ago
Medial
According to reports, X is testing new paid premium membership tiers, including Basic, Standard, and Plus. The Basic plan will not reduce the number of ads, the Standard tier will show half as many ads, and the Plus premium offering will remove ads entirely. The cost of the Plus tier might be more than the current $8 per month. X CEO, Linda Yaccarino, recently stated that the company's advertising, data licensing, and subscription revenue is growing, and they aim to be profitable by early 2024.
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Swiggy rolls out ‘Lite’ plan, bundling for One programme to take on Zomato Gold
Economic Times
·
1y ago
Medial
Swiggy has introduced a cheaper version of its membership program called Swiggy One Lite, offering 10 free deliveries on food orders over Rs 149 for a three-month period. Additionally, users will receive free deliveries on Instamart orders above Rs 199 and a 10% discount on Swiggy Genie deliveries over Rs 60. The launch aims to attract non-members and comes as Swiggy and Zomato compete to increase their subscription base during the festive season. Swiggy One had a few million subscribers as of late August, while Zomato Gold had 1.8 million subscribers as of March.
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Our Flagship Brand Eatfit Enjoys A Customer Loyalty Rate Of 70%: Curefoods’ Ankit Nagori
Inc42
·
1y ago
Medial
Ankit Nagori, the founder of Curefoods, highlighted the importance of membership and subscription programs for their flagship brand Eatfit, which boasts a 70% customer retention rate. Nagori explained that while Eatfit has primarily focused on subscription services, they introduced a membership program called Food Pass to engage customers who don't consume their products 30 times a month. He advocated for adopting membership programs for D2C brands with high-frequency products, emphasizing their role in customer engagement and loyalty. Curefoods, founded in 2020, operates various food brands and raised INR 300 crore (approximately $37 million) in funding earlier this year.
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Flows into small-cap funds slow down, AMFI numbers show
Money Control
·
1y ago
Medial
Small-cap funds are experiencing a decline in gross purchases and facing high redemption pressure. Despite receiving over Rs 40,000 crore of net inflows in 2023, small-cap funds saw a decrease in flows in February by 10% compared to the previous month. Additionally, mid-cap fund investments dropped to Rs 1,808 crore. These trends indicate a shift in investor sentiment towards small-cap funds, potentially impacting the overall performance of this market segment.
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Zepto Experiments Membership Programme ‘Zepto Pass’, Offers Unlimited Free Deliveries
Inc42
·
1y ago
Medial
Quick-commerce unicorn Zepto is testing a membership program called Zepto Pass, available at a price of INR 99 per month. The membership offers unlimited free deliveries on orders over INR 99, with discounts of up to 20% on selected orders. Some users may receive discounts on orders over INR 299, while others will require a minimum purchase order of INR 699. Zepto is also offering the membership at an introductory price of INR 19 for targeted users. The company aims to improve customer experience by running experiments but declined to comment further.
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Quick commerce unicorn Zepto introduces Pass membership program; Know the details
IndianStartupNews
·
1y ago
Medial
Indian quick commerce unicorn Zepto is testing its membership program, Zepto Pass, which offers unlimited free deliveries for orders over Rs 99 and up to 20% discounts on orders over Rs 299. Starting at an introductory price of Rs 19 per month, Zepto Pass aims to enhance user convenience and affordability in metropolitan areas. The program aims to improve customer loyalty and compete with similar offerings from competitors like Swiggy and BigBasket. Zepto's broader ambitions include a potential IPO by early 2025, despite increased losses in recent years.
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Swiggy launches ’One BLCK’, an invite-only premium membership: Know price, benefits and more | Company Business News
Livemint
·
7m ago
Medial
Indian food delivery platform Swiggy has introduced a new invitation-only membership called One BLCK. The premium convenience membership offers benefits such as faster food delivery, an on-time guarantee, and complimentary food or drinks when dining out. Members will also receive priority support from Swiggy's customer care agents. In addition to these perks, One BLCK members will also have access to existing Swiggy One perks, including unlimited free food and Instamart deliveries, discounts on food delivery and dining via Dineout, and collaborations with brands such as Amazon Prime, Disney+ Hotstar, Hamleys, and Cinepolis. The membership is currently priced at ₹299 for a three-month plan and is available by invitation only.
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Quick-commerce firm Zepto introduces membership programme
Economic Times
·
1y ago
Medial
Quick-commerce company Zepto is testing a membership program called Zepto Pass, priced at Rs 99 per month. Members receive unlimited free deliveries for orders over Rs 99 and discounts of up to 20% on select orders. The service is currently being offered to a targeted group of users, with an introductory price of Rs 19 for some. Zepto follows Swiggy Instamart in offering subscription benefits, while Zomato's Gold subscription does not extend to its quick-commerce service, Blinkit. Subscription services are an important strategy for boosting usage and user loyalty in the food delivery and quick-commerce industry.
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India’s small-town startups more resilient to funding winter than big-city counterparts
Money Control
·
1y ago
Medial
The funding winter has served as a great leveller—the average deal size in tier 2 and tier 3 geography startups is now at Rs 42 crore, almost matching the Rs 43 crore level of tier 1 city startups
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