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TikTok lures songwriters with new promotional features | TechCrunch

TechCrunch · 1m ago

TikTok lures songwriters with new promotional features | TechCrunch

TikTok is introducing features to help songwriters highlight their work on the app, including a “Songwriter” label and a dedicated music tab. Initially available to select partners, others can join a waitlist. This move follows surveys and interviews with songwriters about their promotional needs. These features aim to enhance profile building and monetization opportunities. TikTok, known for driving music discovery, remains a key platform for music promotion despite shutting down TikTok Music last year.

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Related News

TikTok launches 'TikTok for Artists,' a new music insights platform | TechCrunch

TechCrunch · 2m ago

TikTok launches 'TikTok for Artists,' a new music insights platform | TechCrunch

TikTok has launched "TikTok for Artists," a music insights platform aimed at helping artists boost their careers by effectively engaging with fans and enhancing promotional efforts. The tool offers data on music and post performance, audience demographics, and includes guides on TikTok's features. It also introduces a "Pre-Release" tool for upcoming album promotions. Previously tested in select countries, the platform is now accessible in multiple regions, emphasizing music discovery and promotion over direct streaming competition.

Universal Music Group reaches new licensing agreement with TikTok

Economic Times

Economic Times · 1y ago

Universal Music Group reaches new licensing agreement with TikTok

Universal Music Group and TikTok have reached a new licensing agreement that will bring back the label's songs and artists to the social media platform. TikTok removed Universal's content in January after their licensing deal expired. The agreement includes royalty payments to artists and songwriters, protections from artificial intelligence (AI), and online safety for TikTok users. TikTok is a valuable marketing tool for the music industry, with 16- to 19-year-olds in the US commonly discovering music through the platform. Universal claimed that artists and songwriters are paid significantly less on TikTok compared to other social media platforms like YouTube. Taylor Swift allowed some of her songs to be available on TikTok as part of the negotiation process. Concerns over AI-generated music and TikTok's future in the US are also mentioned in the article.

Music on TikTok is disappearing amid battle with Universal Music Group. Can it make photos work?

Business Insider

Business Insider · 1y ago

Music on TikTok is disappearing amid battle with Universal Music Group. Can it make photos work?

TikTok is facing a standoff with Universal Music Group (UMG), resulting in the removal of songs owned by UMG from the platform. The conflict is now expanding to Universal's music-publishing catalog, potentially affecting songs written by Universal's songwriters but performed by artists on different labels. In response to potential restrictions on music usage, TikTok appears to be encouraging creators to focus on making photo slideshows instead of videos. While the loss of music from big-name artists is a concern, it remains to be seen how crucial it is to TikTok users, as the platform often features music from lesser-known artists.

TikTok adds new parental controls, tools for creators | TechCrunch

TechCrunch · 29d ago

TikTok adds new parental controls, tools for creators | TechCrunch

TikTok is enhancing its platform with new features, including improved parental controls in Family Pairing, enabling parents to block specific accounts and receive notifications of public posts by their teens. The platform introduces "Creator Care Mode" to filter inappropriate comments using AI and a tool to block specific words in Live comments. TikTok also launched "Creator Chat Rooms" for exclusive interactions and "Content Check Lite" for content eligibility, alongside new digital well-being tools for balanced usage.

TikTok loses Taylor Swift, Drake, and other major Universal Music artists

The Verge

The Verge · 1y ago

TikTok loses Taylor Swift, Drake, and other major Universal Music artists

Universal Music Group (UMG) has removed the music catalogs of artists such as Taylor Swift, Drake, and Olivia Rodrigo from TikTok after failing to renew licensing agreements. UMG accused TikTok of pressuring them into a "bad deal" that didn't adequately compensate artists and safeguard against AI-generated music and online safety issues. TikTok responded by expressing disappointment and accusing UMG of prioritizing greed over the interests of their artists and songwriters.

Substack brings new updates to livestreaming as it increases video push | TechCrunch

TechCrunch · 1m ago

Substack brings new updates to livestreaming as it increases video push | TechCrunch

Substack has expanded its video tools, adding features to enhance livestream growth and promotion for creators. New updates include sharing live video clips on Notes for real-time performance insights, with successful clips uploadable to YouTube Shorts. Additionally, promotional assets for livestreams are automatically created for easy sharing. The update, available on iOS and soon on Android, also allows guest invitations via email or SMS. This follows Substack’s introduction of audio-only livestreams and a scrollable video feed.

After spat with TikTok, UMG expands Spotify partnership to include music videos and more

TechCrunch · 1y ago

After spat with TikTok, UMG expands Spotify partnership to include music videos and more

Universal Music Group (UMG) has expanded its deal with Spotify to focus on music discovery and social interaction. The partnership will introduce music videos in the US, allowing users to watch videos instead of just streaming audio. UMG's artists include Taylor Swift, Billie Eilish, and Ariana Grande. Spotify's "Switch to Video" option will enable users to watch videos from the Now Playing Screen, and artists will have promotional and social features to generate excitement for new releases. Further collaborations between the companies are expected. The deal comes as UMG had a public disagreement with TikTok, resulting in the removal of its music catalog from the app.

TikTok launches 'TikTok Pro' in Europe with built-in charity program | TechCrunch

TechCrunch · 27d ago

TikTok launches 'TikTok Pro' in Europe with built-in charity program | TechCrunch

TikTok has introduced "TikTok Pro" in Germany, Portugal, and Spain, featuring a new initiative, the "Sunshine Programme." This lets users earn 'virtual sunshine' by engaging with charity content and inviting others to join. The virtual sunshine can be used to support charities, prompting TikTok to donate. Unlike the standard app, TikTok Pro lacks live-streams, shopping, or ads, focusing on enabling European users to support charities while enjoying TikTok content.

TikTok loses even more songs over its dispute with Universal Music Group

TechCrunch · 1y ago

TikTok loses even more songs over its dispute with Universal Music Group

TikTok is removing songs published by Universal Music Group (UMG) as a result of an ongoing dispute over royalties. The conflict arose after UMG failed to reach a deal with TikTok's parent company, ByteDance. Songs owned or distributed by UMG were initially removed by January 31, and now TikTok must remove songs that contain compositions controlled by Universal Music Publishing Group (UMPG). This change could impact popular songs on the platform, as UMPG accounts for 20-30% of TikTok's song catalogue. The dispute highlights the challenges faced by artists and songwriters in promoting their music and earning royalties on social media platforms.

Universal Music, Meta expand music licensing agreement

Economic Times

Economic Times · 1y ago

Universal Music, Meta expand music licensing agreement

Universal Music Group (UMG) has announced an expanded agreement with Meta Platforms, the parent company of Facebook. This agreement aims to create new opportunities for UMG's artists and songwriters across Meta's social platforms including Facebook, Instagram, Messenger, and WhatsApp. It also addresses compensation for artists and songwriters. UMG was the first major music company to license Facebook in 2017 and this agreement further expands their collaboration. Despite UMG's previous decision to end a partnership with Meta for streaming premium music videos, the two companies continue to explore ways to integrate music into the social media ecosystem.

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