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After spat with TikTok, UMG expands Spotify partnership to include music videos and more

TechCrunchTechCrunch · 1y ago
After spat with TikTok, UMG expands Spotify partnership to include music videos and more
Medial

Universal Music Group (UMG) has expanded its deal with Spotify to focus on music discovery and social interaction. The partnership will introduce music videos in the US, allowing users to watch videos instead of just streaming audio. UMG's artists include Taylor Swift, Billie Eilish, and Ariana Grande. Spotify's "Switch to Video" option will enable users to watch videos from the Now Playing Screen, and artists will have promotional and social features to generate excitement for new releases. Further collaborations between the companies are expected. The deal comes as UMG had a public disagreement with TikTok, resulting in the removal of its music catalog from the app.

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