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TikTok launches online shopping in the US

Economic Times

Economic Times · 1y ago

TikTok launches online shopping in the US

TikTok has launched its e-commerce business in the United States, following months of testing. The social media platform is integrating shopping features into its main app, allowing users to view videos and live streams with links to purchase items. TikTok is also providing tools for content creators, brands, and merchants to create shoppable content. The platform introduced a shop tab, enabling businesses to display products with logistics and payment solutions. TikTok has integrated its shopping service with third-party platforms like Shopify, Salesforce, and Zendesk. This move aims to capitalize on the platform's popularity and replicate the success of Asian e-commerce platforms like Shein and Temu.

Related News

YouTube launches new Shopping features to help creators market products and grow their earnings

TechCrunch · 1y ago

YouTube launches new Shopping features to help creators market products and grow their earnings

YouTube is rolling out new Shopping features for creators to enhance their shoppable videos and collections. The launch includes the introduction of "Shopping Collections," allowing creators to curate product selections from favorite brands for users to explore. YouTube is also launching an Affiliate Hub, providing creators with information about Shopping partners, commission rates, and promo codes. Additionally, Fourthwall, a website builder tool, will be integrated into YouTube Studio, simplifying content creation and management. YouTube's move comes as TikTok aims to expand its US-based TikTok Shop business significantly, potentially reaching $17.5 billion this year.

Amazon’s newest competitors are stepping into its territory

Livemint

Livemint · 1y ago

Amazon’s newest competitors are stepping into its territory

Fast-fashion company Shein and TikTok's shopping unit are expanding in Amazon's territory, seeking to recruit Amazon employees and set up workspaces in the same office tower in Seattle. Both companies are bolstering their staff and operations in the US logistics and supply-chain industry. Shein, TikTok, and e-commerce company Temu, all with Chinese roots, are investing heavily in the US online shopping market. This move represents a new threat to Amazon, as these companies aim to replicate its success and challenge its dominance.

US spending on TikTok Shop gains as TikTok faces threat of ban, data shows

Economic Times

Economic Times · 7m ago

US spending on TikTok Shop gains as TikTok faces threat of ban, data shows

TikTok Shop has gained market share in US ecommerce during the holiday shopping season. The platform, launched in September 2023, serves as an ecommerce channel for popular brands. With sales reaching $100 million on Black Friday, TikTok Shop saw a significant increase in the number of people purchasing goods each month. However, a potential ban on TikTok in the US could impact TikTok Shop as well. The platform competes with rivals Shein and Temu, showcasing merchandise from third-party vendors, often shipped from China. TikTok's curation of content and products has attracted users like Jasmine Whaley who enjoy the convenience and quick delivery. LIVE sessions on TikTok Shop have also seen significant growth, offering a unique shopping experience. US spending on TikTok Shop exceeded that of Shein and Temu leading up to Cyber Monday, according to data from Facteus.

TikTok plans to ban links to e-commerce websites such as Amazon: Report

Economic Times

Economic Times · 1y ago

TikTok plans to ban links to e-commerce websites such as Amazon: Report

TikTok plans to prohibit links to external e-commerce sites like Amazon in the US, driving users toward its TikTok Shop. The move aims to boost its shopping platform, despite TikTok Shop facing an estimated loss of over $500 million in 2023 due to investments in delivery networks and merchant subsidies.

TikTok to invest in Indonesia’s GoTo online retailer Tokopedia

Livemint

Livemint · 1y ago

TikTok to invest in Indonesia’s GoTo online retailer Tokopedia

TikTok is reportedly in discussions to invest in the online retail unit of GoTo Group, Tokopedia, in Indonesia. The potential deal may also involve the companies jointly developing a new e-commerce platform. This move comes after new regulations in Indonesia required TikTok to separate payments from shopping activities. Talks are ongoing and subject to regulatory approval.

TikTok to take on Amazon on home ground aims for $17.5 bn US e-commerce biz

Livemint

Livemint · 1y ago

TikTok to take on Amazon on home ground aims for $17.5 bn US e-commerce biz

ByteDance, the parent company of TikTok, is reportedly looking to enter the US e-commerce market with a TikTok shop. This move would put TikTok in direct competition with retail giants like Amazon, as well as other Chinese seller platforms. The company is shifting its focus from Southeast Asia to the US and Latin America, with plans to launch its e-commerce arm in Latin America soon. TikTok Shop allows users to browse and purchase items while watching short videos and live streams, creating a unique shopping experience.

Black Friday generates record $9.8 billion in US online sales

Economic Times

Economic Times · 1y ago

Black Friday generates record $9.8 billion in US online sales

According to data, Black Friday in the US generated a record $9.8 billion in online sales. This reflects a shift in consumer behavior towards online shopping due to the ongoing COVID-19 pandemic. The online sales recorded on Black Friday surpassed the previous year's sales by 21.6%. The holiday shopping season is expected to continue with strong online sales as consumers seek convenience and safety amidst the pandemic.

TikTok violates Indonesian in-app transactions ban, says minister

Economic Times

Economic Times · 1y ago

TikTok violates Indonesian in-app transactions ban, says minister

TikTok, the Chinese short video app, is allegedly still violating Indonesia's ban on in-app transactions. Despite taking control of the country's largest e-commerce platform, TikTok Shop remains non-compliant with Indonesian regulations. The government had previously banned online shopping on social media platforms, citing data security concerns and the protection of smaller merchants. TikTok's parent company, ByteDance, had acquired 75.01% of Tokopedia for $840 million. The Indonesian Minister for SMEs has called for the trade minister to reprimand TikTok for non-compliance, emphasizing the importance of government authority. TikTok has not yet responded to the allegations.

'Livestream' shopping thwarts some high-tech tools to stop fake merch

Economic Times

Economic Times · 1y ago

'Livestream' shopping thwarts some high-tech tools to stop fake merch

Livestream shopping is growing in the US, but the technology to combat counterfeit goods has not kept up, allowing fake goods to flood the market. Livestream shopping has gained popularity in China and is now being adopted by e-commerce sites in the US. However, copyright violations in live video are difficult to track, making it challenging to enforce infringement. While companies like TikTok and Amazon claim to have advanced technology in place to prevent the sale of fakes, lawyers and software firms still face challenges in detecting and removing counterfeits in live video.

Why 86% of Indians plan to do their seasonal holiday shopping online

IndianStartupNews

IndianStartupNews · 1y ago

Why 86% of Indians plan to do their seasonal holiday shopping online

A recent survey by Cisco AppDynamics shows that 79% of Indian consumers plan to do more of their holiday shopping online this year compared to the previous year. The survey also reveals that 72% of Indian respondents expect their total holiday shopping to be conducted online, with 86% wanting to do more of their holiday shopping online this time. Reasons for the shift to online shopping include a broader range of choices, avoiding in-store rush, time constraints, shopping flexibility, convenience, and preference for the digital shopping experience. Consumer expectations for online retailers are also high, with any failures in applications or digital services causing anxiety and anger, and potentially pushing consumers back to in-store shopping. 80% of respondents stated that a subpar online shopping experience is not acceptable, and brands have just one chance this holiday season to make a lasting impression.

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