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'Livestream' shopping thwarts some high-tech tools to stop fake merch

Economic Times

Economic Times · 1y ago

'Livestream' shopping thwarts some high-tech tools to stop fake merch

Livestream shopping is growing in the US, but the technology to combat counterfeit goods has not kept up, allowing fake goods to flood the market. Livestream shopping has gained popularity in China and is now being adopted by e-commerce sites in the US. However, copyright violations in live video are difficult to track, making it challenging to enforce infringement. While companies like TikTok and Amazon claim to have advanced technology in place to prevent the sale of fakes, lawyers and software firms still face challenges in detecting and removing counterfeits in live video.

Related News

Millions tricked into watching fake Apple livestream on YouTube promoting crypto

Internet

Internet · 11m ago

Millions tricked into watching fake Apple livestream on YouTube promoting crypto

Millions were tricked into watching a livestream on YouTube masquerading as Apple's official iPhone 16 launch event. A YouTube channel pretending to be Apple's YouTube channel live-streamed AI-generated video of Apple CEO Tim Cook promoting cryptocurrency and asking for Bitcoin. The fake livestream garnered millions of viewers as it went live during the same time as Apple's actual launch event.

Paramount's Super Bowl livestream problems are a warning for Netflix and the new mega sports streamer

Business Insider

Business Insider · 1y ago

Paramount's Super Bowl livestream problems are a warning for Netflix and the new mega sports streamer

Paramount faced technical issues with its livestream during the Super Bowl, affecting a small number of subscribers. While specific details were not disclosed by Paramount, such problems are not uncommon during high-traffic events. The incident serves as a warning to other streaming platforms like Netflix and the upcoming mega sports streamer, highlighting the need for a reliable technical infrastructure to cater to a large number of users simultaneously. Even major tech companies can encounter challenges in delivering flawless livestream experiences.

Google adds more AI in shopping

The Verge

The Verge · 1y ago

Google adds more AI in shopping

Google has introduced a new feature called Style Recommendations, which allows shoppers to refine their searches and find items they like based on their preferences. Users can rate items to help Google pick up on their preferences, similar to Tinder or Netflix ratings. This feature is currently available for signed-in shoppers in the US. Google has also previously tested AI tools like image generation and virtual try-on to enhance the shopping experience. However, AI-powered shopping features are still new and may have some limitations.

Walmart experiments with AI to enhance customers' shopping experiences

Economic Times

Economic Times · 1y ago

Walmart experiments with AI to enhance customers' shopping experiences

Walmart is exploring the use of artificial intelligence (AI) to improve customer shopping experiences. The company aims to leverage AI technologies to develop smarter customer assistance tools and enhance the overall shopping journey. By analyzing customers' shopping patterns and preferences, Walmart hopes to personalize the shopping experience and provide tailored product recommendations. This move showcases the retailer's commitment to embracing technological advancements to stay competitive in the market.

Weekly Tech Recap: DeepSeek shakes up AI world, OpenAI rolls out o3-Mini, WhatsApp thwarts Paragon attack and more | Mint

Livemint

Livemint · 6m ago

Weekly Tech Recap: DeepSeek shakes up AI world, OpenAI rolls out o3-Mini, WhatsApp thwarts Paragon attack and more | Mint

This week's tech updates highlight DeepSeek's surge as a dominant AI app, overshadowing ChatGPT, and challenging the belief that China's AI is lagging. Priced competitively, DeepSeek's models question the high-cost paradigm of AI development. Meanwhile, WhatsApp thwarted a hacking campaign by Israeli spyware company, Paragon. India reduced customs duties on mobile manufacturing parts, boosting local efforts. OpenAI released the o3-Mini reasoning model amidst growing AI competition, while Apple plans to bring Apple Intelligence to India in April.

The jiggle is up: Bosses bust workers who fake computer activity

Livemint

Livemint · 1y ago

The jiggle is up: Bosses bust workers who fake computer activity

The use of mouse and keyboard jigglers, as well as other tactics to fake computer activity, has become more prevalent as remote work and employee-monitoring software have grown in popularity. However, companies are now implementing tools to detect this kind of subterfuge. Wells Fargo recently fired employees for simulating keyboard activity. Electronic worker-surveillance systems are increasingly using machine-learning tools to identify irregular patterns or repetitive cursor movements. Mouse jigglers are often detectable by these systems, making it challenging for employees to fake productivity.

How Kroop AI Is On A Mission To Free The World From The Deepfake Pandemic

Inc42 · 1y ago

How Kroop AI Is On A Mission To Free The World From The Deepfake Pandemic

Ahmedabad-based startup Kroop AI has developed deepfake detection tools trained on high-quality synthetic data to differentiate between real and fake audio and video. The company's tools have gained traction in the BFSI sector, where there is increasing concern over the misuse of deepfake technology. Additionally, Kroop AI has developed a text-to-video generation platform using digital avatars, allowing users to create videos in various languages simply by inputting text. The startup has served clients in ecommerce and pharma industries and is currently in talks with cybersecurity companies for the deployment of its deepfake detection technology.

North Koreans use fake names, scripts to land remote IT work for cash

Economic Times

Economic Times · 1y ago

North Koreans use fake names, scripts to land remote IT work for cash

North Korean IT workers are employing sophisticated tactics, including fake names, forged documents, and counterfeit profiles, to secure remote IT jobs in Western tech companies. This elaborate subterfuge is orchestrated by the North Korean government to generate foreign currency for its nuclear missile program. The workers use scripted interview responses that highlight Western values of freedom of expression, which is highly restricted in their home country. The scheme involves the creation of fake profiles, resumes, and identities, with some workers using pseudonymous email and social media accounts. The effort highlights the extensive measures undertaken by North Korea to sustain its cash-strapped regime.

Tech firms fight to stem deepfake deluge

Economic Times

Economic Times · 5m ago

Tech firms fight to stem deepfake deluge

Tech firms are grappling with the increasing threat of deepfakes, realistic AI-generated voices or videos used for scams. These tools are now easily available, making it difficult for individuals to identify fake voices and videos. Companies like Intel and Pindrop are developing solutions to detect deepfakes in real time, crucial as impersonation scams rise. Experts caution that deepfakes pose a significant cybersecurity threat, urging development of AI-powered detection algorithms akin to spam filters.

The unsettling scourge of obituary spam

The Verge

The Verge · 1y ago

The unsettling scourge of obituary spam

The article discusses the issue of fake obituaries and obituary spam being generated using AI tools. It mentions a specific incident where fake obituaries about a couple, Brian Vastag and Beth Mazur, surfaced on Google, causing distress to their friends and community. The sites publishing these obituaries utilize AI tools to generate clunky articles filled with keywords to rank higher in search results and monetize the content with intrusive ads. The article also highlights the struggles faced by Google in containing obituary spam and the impact it has on grieving families and funeral homes.

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