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TikTok creators fear economic blow of US ban

Economic Times

Economic Times · 1y ago

TikTok creators fear economic blow of US ban

Ayman Chaudhary, a book enthusiast, has built a following on TikTok by sharing videos about banned books. However, TikTok's potential ban in the United States due to concerns about Chinese ownership threatens Chaudhary's livelihood, as well as the numerous small businesses that rely on the platform. TikTok has become a crucial platform for small businesses, generating billions of dollars and supporting thousands of jobs. A TikTok ban would especially impact emerging businesses and niche industries. TikTok's unique vibe and algorithm-driven discoverability have made it a preferred platform for many users, particularly the younger generation. Businesses are advised to have contingency plans in case of a ban.

Related News

Content creators worry about miseducation in a world without TikTok

Economic Times

Economic Times · 1y ago

Content creators worry about miseducation in a world without TikTok

In December 2020, a public school teacher in a rural Southern town realized that her virtual students were more engaged with grammar lessons when she posted them on TikTok. She quickly gained followers and now has 5.8 million. However, TikTok is facing a potential ban in the US, which threatens the access to educational content for millions of users. Content creators on the platform fear that the ban would silence diverse and informative content, while others have concerns about privacy issues related to the Chinese-owned app. This article highlights the potential drawbacks of a TikTok ban in terms of information accessibility and educational resources.

TikTok faces US ban after appeals court refuses to block law | Company Business News

Livemint

Livemint · 7m ago

TikTok faces US ban after appeals court refuses to block law | Company Business News

A US federal appeals court has upheld a law requiring ByteDance, the Chinese company that owns TikTok, to sell or divest its US assets by January 19, 2023, or face a ban in the country. The decision is a major blow to ByteDance and TikTok, and increases the likelihood of a ban on the popular social media app used by 170 million Americans. The court ruled that the law was designed to counter a national security threat posed by China and that it was not in violation of Americans' free speech rights.

Hoping to stall a ban, TikTok says it generated $14.7B for US small businesses last year

TechCrunch · 1y ago

Hoping to stall a ban, TikTok says it generated $14.7B for US small businesses last year

TikTok has released an economic impact report in an attempt to fend off a potential ban in the US. The report claims that the platform generated $14.7bn for small to mid-sized businesses last year, resulting in $24.2bn in total economic activity. It also states that over seven million US businesses rely on TikTok, with 224,000 jobs supported by small business activity on the platform. The release of the report coincides with a bill that could ban TikTok gaining bipartisan support in the House of Representatives. The bill will now go to the Senate for consideration.

They Launched Careers on TikTok. Now Their Livelihoods Hang in the Balance.

Livemint

Livemint · 1y ago

They Launched Careers on TikTok. Now Their Livelihoods Hang in the Balance.

The livelihoods of TikTok content creators are at risk as pending legislation threatens to ban the popular video-sharing app in the U.S. Many TikTok creators have built successful careers and brand partnerships through the platform, but a ban could force them to find alternative ways to make a living. TikTok has attracted bipartisan scrutiny due to concerns over national security, with some lawmakers calling for American users' data to be kept out of the hands of its Chinese owner, ByteDance. Creators are now exploring other platforms like Instagram and YouTube as potential alternatives.

Judge hears arguments from TikTok and content creators who are challenging Montana's ban on app

Economic Times

Economic Times · 1y ago

Judge hears arguments from TikTok and content creators who are challenging Montana's ban on app

TikTok and Montana went to court over a case where the video-sharing app and five Montana content creators sought to block the state's ban on TikTok, scheduled for January 1, 2024. TikTok argued that Montana's ban is unwarranted, based on unproven concerns of data privacy. Content creators claim it infringes on their free speech rights and harms their businesses. U.S. District Judge Donald Molloy is expected to rule on the preliminary injunction request soon. Montana's law aims to fine app stores and TikTok for offering downloads in the state.

Nepali TikTokers protest as Nepal bans TikTok

Economic Times

Economic Times · 1y ago

Nepali TikTokers protest as Nepal bans TikTok

Nepali TikTok creators are protesting against the government's ban on the app, which they say has affected their source of income and freedom of speech. The ban, implemented due to concerns over the app's Chinese ownership and user data, has led to a significant loss in revenue for content creators, with many struggling to support themselves. Protests have been held, and petitions filed, urging the government to revoke the ban. TikTok has defended itself, stating that it addresses any content or behavior that violates its community guidelines.

Instagram courts TikTok stars during turbulent times

Economic Times

Economic Times · 5m ago

Instagram courts TikTok stars during turbulent times

Meta's Instagram is aggressively courting TikTok creators amid uncertainty about TikTok's future in the U.S. The company is offering cash incentives, including up to $5,000 through the Breakthrough Bonus program, to encourage creators to post on Reels, Instagram’s rival platform to TikTok. This move comes as TikTok faces a potential U.S. ban due to security concerns over its Chinese ownership. Instagram is also enhancing its video editing tools to attract creators.

'It's for real this time': TikTok creators react to potential ban

Economic Times

Economic Times · 7m ago

'It's for real this time': TikTok creators react to potential ban

TikTok users expressed their shock and disappointment after federal judges upheld a new law that could result in the app being banned in the US by mid-January. Many creators rely on TikTok for income, entertainment, and community engagement, and are now uncertain about their future. While TikTok has faced previous threats of a ban, this ruling has brought the app closer to the edge. TikTok argued that the law unfairly targeted the company, but the judges maintained that it was necessary for national security. Users are now diversifying their presence on other platforms.

Instagram debuts new video-editing app Edits, as TikTok deals with a ban

Economic Times

Economic Times · 5m ago

Instagram debuts new video-editing app Edits, as TikTok deals with a ban

Instagram has launched a new video-editing app, Edits, amidst uncertainty surrounding TikTok due to a potential U.S. ban. The app is similar to CapCut, owned by TikTok's parent company ByteDance, allowing creators to edit videos across platforms. As TikTok navigates legal challenges, Instagram aims to attract users and advertisers by enhancing its creative tools. Meta, Instagram’s parent company, is positioning itself to capture migrating TikTok users if the ban proceeds.

Nepalis fight TikTok ban in court, or ignore it entirely

Economic Times

Economic Times · 1y ago

Nepalis fight TikTok ban in court, or ignore it entirely

TikTok faced a ban in Nepal last year, sparking opposition from users who argued it infringed on freedom of speech. The ban was imposed due to concerns over the platform's impact on social harmony and its use in organizing anti-government campaigns. Some Nepalis have used virtual private networks (VPNs) to bypass the ban. A legal challenge against the ban is currently being heard by Nepal's Supreme Court. TikTok has also faced restrictions in other countries for alleged data breaches and misinformation spreading. Its ban in India in 2017 resulted in a loss of advertisement revenue for content creators.

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