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This Swedish firm has dialled Jio, Vi and Airtel for a richer SMS alternative

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This Swedish firm has dialled Jio, Vi and Airtel for a richer SMS alternative

Sinch AB, a Swedish communications platform service provider, has partnered with major Indian telecom companies such as Vodafone Idea, Reliance Jio, and Bharti Airtel to enable rich communication services (RCS) messaging to their users. Sinch's CEO, Laurinda Pang, believes that Apple enabling RCS on iPhones has opened up opportunities in markets like the US and Europe. RCS offers advanced messaging features such as rich media, group chats, and interactive content. While WhatsApp has dominated app-based messaging in India, RCS aims to compete by providing a non-spam messaging experience and educating enterprises about its benefits. This move aligns with the Indian telecom regulator's directive to curb spam messages and calls.

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