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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny's Newsletter

Lenny's Newsletter · 1y ago

The Subscription Value Loop: A framework for growing consumer subscription businesses

This article discusses strategies for growing consumer subscription apps, presenting a framework called the Subscription Value Loop. Key tactics include: 1. Building a great product with a unique value promise 2. Optimizing pricing and packaging 3. Improving new user onboarding 4. Enhancing paid marketing efficiency 5. Optimizing paywall conversion 6. Emphasizing premium features 7. Reducing involuntary churn 8. Using motivation tactics like streaks and badges 9. Promoting word-of-mouth growth 10. Leveraging strategic discounts The article provides specific examples from successful apps like Duolingo, Spotify, and Calm. It emphasizes the importance of aligning with user motivations, continuously testing and iterating, and focusing on key metrics like retention and LTV/CAC ratio. The author, Phil Carter, draws on his experience advising consumer subscription businesses to provide actionable insights for growth.

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What makes Gen Z love instant delivery?

Inshorts · 9m ago

What makes Gen Z love instant delivery?

For digital natives, speed isn’t a perk it’s a baseline. Quick commerce appeals to Gen Z and millennials who value time, convenience, and control. With push notifications, real-time order tracking, and targeted offers, these platforms create an addictive loop of instant buying reshaping consumer behaviour from planned purchases to impulse-driven decisions.

Loop AI Raises $14M Series A

StartupTalky

StartupTalky · 17d ago

Loop AI Raises $14M Series A

Loop AI, an AI platform for restaurant and retail back offices, has secured a $14M Series A funding round, led by Nyca Partners, with contributors like Gokul Rajaram and Afore Capital. This financing round aims to expand Loop AI’s product suite and workforce. The platform enhances restaurant delivery operations, leveraging AI for efficiency and consumer engagement. Prominent supporters include Lazy Dog and Starbird, who have seen notable growth using Loop AI’s technology.

Lessons on building a viral consumer app

Lenny's Newsletter

Lenny's Newsletter · 11m ago

Lessons on building a viral consumer app

In this article on Lenny's Newsletter, Matt Shumer shares actionable insights on achieving viral growth for consumer apps. Key takeaways include focusing on a core loop that compels users to share, designing products that provide immediate value, and maintaining a relentless focus on user experience. Shumer emphasizes the importance of understanding what makes people naturally want to invite others and refining the product until it reaches a tipping point. By continuously iterating, removing friction, and leveraging network effects, founders can significantly increase their chances of building a viral, high-growth app.

Govt tells industry to expect e-commerce policy soon, unveils core tenets

Money Control

Money Control · 2y ago

Govt tells industry to expect e-commerce policy soon, unveils core tenets

The Indian government concludes its last consultation on the e-commerce policy with industry stakeholders, revealing key principles. The policy aims to foster a level playing field, support domestic businesses, and promote consumer rights. The government seeks to balance the interests of all stakeholders while fostering a robust and fair e-commerce ecosystem, addressing concerns and shaping the regulatory framework for the sector.

ChrysCapital’s Rajiv Batra on why QSR buyouts are heating up in India

Livemint

Livemint · 6m ago

ChrysCapital’s Rajiv Batra on why QSR buyouts are heating up in India

ChrysCapital's strategy involves leveraging opportunities created by family-run businesses in India’s consumer industry. These businesses are growing and often transitioning between generations, leading to buyout opportunities. ChrysCapital recently acquired an 85% stake in dessert chain Theobroma, marking its first consumer sector buyout. This trend is driven by entrepreneurs selling parts of their family businesses, making private equity investments in India increasingly attractive.

New SMB subscription may not end VMware migrations

Arstechnica

Arstechnica · 1y ago

New SMB subscription may not end VMware migrations

Broadcom is introducing a new subscription tier, vSphere Enterprise Plus, for VMware virtualization software, which aims to address the concerns of small to medium-sized businesses (SMBs). Broadcom's previous changes, such as discontinuing perpetual licenses and bundling products, have left some SMBs dissatisfied. The new subscription tier provides a more suitable option for customers who only require vSphere virtualization. While the move may help retain SMBs, the ultimate decision will depend on pricing. However, some SMBs have already started exploring other options, indicating a growing trend towards diversifying on-premises environments.

Enterprise AI platform Loop AI raises $14 Mn in Series A round

Entrackr

Entrackr · 17d ago

Enterprise AI platform Loop AI raises $14 Mn in Series A round

Enterprise AI platform Loop AI raises $14 Mn in Series A round Enterprise AI platform Loop AI has raised $14 million in a Series A funding round led by Nyca Partners. The round also saw participation from Gokul Rajaram, Base10, Afore Capital, Converge, Alumni Ventures, Data Tech Fund, John Pepper, 9Yards Capital, and Operators Studio. As part of the round, Osama Bedier, a former Google and GoDaddy executive, will join Loop AI’s board. The proceeds will be used to expand Loop AI’s product suite and grow its teams across New York, San Francisco, Tampa, and Bengaluru. The firm plans to invest further in AI-driven workflows to help restaurant operators manage delivery profitably without impacting in-store margins. Founded in 2022, Loop AI builds an enterprise AI platform focused on restaurant and retail back-office operations. Its software helps brands manage delivery-led workflows, finance, operations, and marketing using AI-driven automation. The platform is designed to help restaurants improve margins while scaling delivery and takeout, which has become one of the fastest-growing channels for the industry. The firm claims that it now works with more than 300 brands and supports thousands of restaurant locations across the US. Since 2024, Loop AI has grown sixfold, driven by higher adoption among mid-sized and large restaurant chains. Loop AI counts restaurant brands such as Lazy Dog and Starbird among its customers, using its platform to improve delivery performance and operational efficiency.

Revel, the car subscription startup from Spain, raises $123M to take its business up a gear

TechCrunch · 2y ago

Revel, the car subscription startup from Spain, raises $123M to take its business up a gear

Spanish startup Revel has secured €115 million ($123 million) in funding, with €100 million allocated for expanding its car subscription service. The company offers a flexible lease agreement that includes insurance and maintenance, targeting consumers who are willing to commit to at least a one-year subscription. The funding comes from a combination of debt and equity, including investments from KKR and Santander Consumer Finance. Revel aims to tap into the growing market for car subscriptions as an alternative to car ownership or traditional leases, offering flexibility and convenience to consumers.

Pantomath’s Bharat Value Fund strikes third local bet in two months

VCCircle

VCCircle · 1y ago

Pantomath’s Bharat Value Fund strikes third local bet in two months

Pantomath Capital's Bharat Value Fund has made another investment in a domestic consumer company, following its recent investments in a building materials company and a personal hygiene-facing brand. The fund aims to capture the growing consumption demand in India.

Adani One superapp clocked gross sales of Rs 7,500 crore in FY24

Economic Times

Economic Times · 1y ago

Adani One superapp clocked gross sales of Rs 7,500 crore in FY24

Adani One, the superapp launched by the Adani group, achieved a gross merchandise value (GMV) of Rs 7,500 crore in the fiscal year 2023-24. The user base of the superapp reached 30 million, and its services include flight and train ticketing, airport services, bill payments, and more. The company aims to connect with 400 million users by 2030. Adani One's expansion into various consumer businesses aligns with the government's efforts to promote digitalization and the growing adoption of superapps in India. The Adani group has also partnered with Uber and acquired Trainman and a stake in Cleartrip.

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