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The streaming wars come down to 2: YouTube v. Netflix - The Economic Times

Economic Times

Economic Times · 27d ago

The streaming wars come down to 2: YouTube v. Netflix - The Economic Times

Netflix and YouTube are vying for dominance in TV viewing in the United States, each holding significant market shares. With YouTube capturing 12.5% and Netflix 7.5% of U.S. TV time, both platforms are pushing into each other’s territories. This competitive landscape stems from their contrasting models: Netflix focuses on traditional TV and film production, while YouTube, an open platform, hosts user-generated content. Both companies are keenly aware of each other's strategies, leading to increased rivalry.

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One of Netflix's most popular shows is a children's series. But the streaming giant is still struggling with young viewers.

Business Insider

Business Insider · 1y ago

One of Netflix's most popular shows is a children's series. But the streaming giant is still struggling with young viewers.

Netflix's popular show "CoComelon" has garnered immense viewership on YouTube and Netflix, with a staggering 601 million hours watched in the first half of 2023. However, despite its success, Netflix continues to struggle with attracting younger viewers, as its share of the audience aged 2-11 decreased from 25% to 21% in September 2021. In contrast, YouTube maintains a strong hold on young viewers, with their share increasing from 29.4% to 33% during the same period. Streaming giants are now seeking ways to appeal to and retain younger audiences to maintain their subscriber base.

The 2024 Vergecast streaming draft

The Verge

The Verge · 1y ago

The 2024 Vergecast streaming draft

The article discusses the streaming landscape and the annual drafting of favorite streaming services. The previous year's results are reviewed, with notable picks from each host. This year, the rules were changed, requiring each host to fill six categories. The result was a mix of surprising and unique choices, including popular services like TikTok, Disney Bundle, Peacock, Hulu, YouTube TV, and Netflix. The aim is to evaluate what's working and predict the top streaming services in the coming year.

Streaming subscriber growth in US halved last year

Economic Times

Economic Times · 1y ago

Streaming subscriber growth in US halved last year

Streaming subscriber growth in the US has slowed down significantly, indicating that the streaming boom might be coming to an end in its key market. Premium subscription-video-on-demand growth dropped to 10.1% in 2023, compared to 21.6% in 2022. However, the overall growth in the industry has more than doubled in four years, showing a steady re-subscription trend. Netflix, Peacock, and Paramount+ drove the most growth, with Netflix now representing just over a quarter of the market. The report suggests that the focus of streaming platforms should shift to managing subscribers rather than just acquiring them.

Netflix prepares to send its final red envelope

Economic Times

Economic Times · 1y ago

Netflix prepares to send its final red envelope

Netflix is closing down its DVD distribution plant, marking the end of an era. The warehouse in Anaheim used to process 1.2 million DVDs per week, but now only has six employees left. The rise of streaming services has rendered DVDs obsolete from a business perspective, with Netflix's streaming revenue for the first six months of 2023 reaching $6.5 billion compared to $60 million in DVD revenue. While some loyal DVD customers are devastated by the closure, Netflix is allowing them to keep their final rentals.

Inside Gaikai: how to make cloud gaming as easy as watching YouTube

The Verge

The Verge · 1m ago

Inside Gaikai: how to make cloud gaming as easy as watching YouTube

Gaikai, established by David Perry, is pioneering cloud gaming by streaming high-end games directly to devices like Samsung Smart TVs. The company aims to make gaming as accessible as streaming services like Netflix or YouTube, allowing users to play demos right on websites. Unlike its competitor OnLive, Gaikai functions more as an advertising platform, providing free demos that entice users to purchase games. Partnerships with companies like Samsung and LG enable Gaikai to extend its reach globally.

Netflix is rethinking employee freedom, a core tenet of its vaunted culture

Livemint

Livemint · 1y ago

Netflix is rethinking employee freedom, a core tenet of its vaunted culture

Netflix is reportedly considering removing its "freedom and responsibility" section from the company's corporate-culture memo. The proposed change is part of a larger effort to revamp the memo, simplify it, and emphasize creativity. Netflix executives discussed these revisions at a recent meeting, but concerns were raised about the removal of the "freedom and responsibility" language. The company is expected to take employee feedback into account and may provide flexibility without explicitly emphasizing freedom. The changes come as Netflix grows its workforce and faces increased competition in the streaming industry.

Netflix's net income leaps to $3.1 billion - The Economic Times

Economic Times

Economic Times · 21d ago

Netflix's net income leaps to $3.1 billion - The Economic Times

Netflix reported a strong second quarter with $11.1 billion in revenue and $3.1 billion in net income, exceeding Wall Street expectations. Viewers streamed over 95 billion hours in the first half of 2025, and the company earned 120 Emmy nominations. Netflix plans to reboot "Star Search" and continue expanding its live programming. With increased viewership and revenue forecasts, the streaming giant remains a major player in the industry.

Netflix is different now — and there’s no going back

The Verge

The Verge · 1y ago

Netflix is different now — and there’s no going back

Netflix is adapting and making significant changes to stay ahead in the competitive streaming industry. In response to a dwindling subscriber base, the company launched a cheaper, ad-supported tier that quickly gained popularity. Netflix also cracked down on password sharing and implemented price hikes, leading to increased revenue. The company's focus is now on scaling its advertising business and making its ads plan more attractive. Additionally, Netflix's $5 billion deal with WWE Monday Night Raw provides another revenue stream. These strategic moves showcase Netflix's evolution as it navigates the changing streaming landscape.

Amazon has upended the streaming ad market, and Netflix is paying the price

Livemint

Livemint · 1y ago

Amazon has upended the streaming ad market, and Netflix is paying the price

Netflix is lowering its ad rates and exploring new options like product placement to strengthen its ad business. This move comes as the company faces increasing competition in the streaming ad market, with Amazon recently converting its Prime Video subscribers to an ad-supported version. As a result, Amazon's large ad-supported base is influencing negotiations between Netflix, YouTube, TV networks, and advertisers. Netflix is offering reduced rates to some brands, charging around $29 to $35 for reaching 1,000 viewers, closer to Prime Video's pricing. Netflix is also offering premium ad packages with product integrations and sponsorships of live events linked to its content. However, negotiations are ongoing and pricing may change.

No reason Netflix can’t hit 100 million subscribers in India: Ted Sarandos

Livemint

Livemint · 1y ago

No reason Netflix can’t hit 100 million subscribers in India: Ted Sarandos

Co-CEO of Netflix, Ted Sarandos, believes that Netflix has achieved success in the Indian market, with remarkable growth in subscribers and engagement. He is committed to investing in India and sees reaching 100 million subscribers as achievable. Sarandos acknowledges the low cost of TV in India but believes that the shift to streaming is inevitable due to the greater value and control it offers. He also discusses Netflix's pricing strategy, plans for an ad-based model, competition with YouTube, and the importance of localizing content.

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