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One of Netflix's most popular shows is a children's series. But the streaming giant is still struggling with young viewers.
Business Insider
·
1y ago
Medial
Netflix's popular show "CoComelon" has garnered immense viewership on YouTube and Netflix, with a staggering 601 million hours watched in the first half of 2023. However, despite its success, Netflix continues to struggle with attracting younger viewers, as its share of the audience aged 2-11 decreased from 25% to 21% in September 2021. In contrast, YouTube maintains a strong hold on young viewers, with their share increasing from 29.4% to 33% during the same period. Streaming giants are now seeking ways to appeal to and retain younger audiences to maintain their subscriber base.
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Related News
Netflix's sports push likely fueled subscriber growth in holiday quarter
Economic Times
·
6m ago
Medial
Netflix's strategic focus on sports content, including events like the Jake Paul vs. Mike Tyson boxing match and NFL games, reportedly led to over 9 million subscriber additions in the holiday quarter. High-profile sports events attracted young viewers and advertisers, enhancing Netflix's ad-supported model. This growth, supported by the return of shows like "Squid Game," indicates a shift toward profitability over subscriber count. Future sports and original content promise continued success in 2025.
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Netflix says that game engagement tripled in 2023
Medial
·
1y ago
Medial
Netflix reported that user engagement with games on their platform tripled in 2023. The addition of the Grand Theft Auto trilogy was a significant contributor to this growth, with the trilogy becoming Netflix's "most successful launch to date" in terms of installs and engagement. Despite the slow uptake initially observed in 2022, where less than one percent of Netflix's customers were playing games, the platform continued to expand its gaming library, including popular titles and games based on its original shows. Additionally, Netflix added 13.1 million subscribers in the last quarter of 2023, bringing its total subscriber count to 260 million worldwide.
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Netflix shares surge on big subscriber additions despite Hollywood strikes
Economic Times
·
1y ago
Medial
Netflix's shares surged by 16.23% as the streaming giant gained 9 million subscribers in the third quarter, defying the impact of Hollywood strikes. The company capitalized on its global production capabilities and the struggles of its competitors to attract 247 million subscribers. Netflix's successful management of investor expectations and its ability to provide fresh content during the strikes have contributed to its continued growth. However, the delays in producing some of its biggest shows could pose challenges for the platform in the future.
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Can Netflix keep flexing its pricing muscle?
Livemint
·
9m ago
Medial
Netflix's third-quarter results showcase its success in the streaming market, with a $2.9 billion operating profit and higher-than-expected revenue and subscriber growth. The stock rose 5%, but some investors are looking for potential price hikes as Netflix currently offers a cheaper ad-supported plan compared to its competitors. However, Netflix has expressed its love for the low price point and increased accessibility of its ad plan, indicating that a major price increase may not be imminent. Nonetheless, with an aim to reach 300 million paid members soon, the streaming giant will face challenges in attracting new viewers.
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Monsters walk among us — and they're watching Netflix at 1.5x speed.
Business Insider
·
9m ago
Medial
Netflix's mobile app now allows viewers to watch content at 1.25x and 1.5x speeds. While some may find this appealing for certain shows like reality TV, others are curious about the motivation behind this accelerated watching habit. Some viewers use these faster speeds to quickly get through shows they aren't particularly invested in, while others enjoy the ability to consume more content in a shorter amount of time. This trend of speed-watching could be influenced by the increasing fragmentation of content consumption and the desire for quick gratification in a fast-paced world.
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Netflix's efforts to grow ad tier in focus as subscriber growth slows
Economic Times
·
1y ago
Medial
Netflix's subscriber growth has slowed in the second quarter of 2023, with an estimated 4.82 million new subscribers added, the lowest number in five quarters. This decline can be attributed to factors such as a crackdown on password sharing and viewers shifting their attention to summer sporting events. However, Netflix's efforts to introduce a lower-priced ad-supported tier have resulted in strong ad revenue growth, which is expected to have more than doubled in the June quarter. The company's revenue is projected to rise by 16.4% to $9.53 billion. Netflix's focus on original shows and its expansion of the ad-supported plan will be closely watched by investors.
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Jio Cinema Ventures Into Kids Entertainment, Partners Pokemon For Shows & Movies
Startup News FYI
·
1y ago
Medial
Jio Cinema, the entertainment arm of Reliance, has partnered with The Pokemon Company to stream children's shows and movies on its platform. Through this exclusive deal, Jio Cinema will stream over 1,000 episodes and 21 movies of the popular Japanese anime series in India. The OTT platform is aiming to expand its kids and family category by offering fresh content every week in multiple languages. Jio Cinema has been securing streaming rights for international and regional content to stay competitive in the Indian OTT market.
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Netflix Eyes Ways to Make Money From Videogames in Potential Pivot
Livemint
·
1y ago
Medial
Netflix is exploring ways to monetize its gaming offerings, signaling a potential shift in strategy. The streaming giant is considering introducing in-app purchases, charging for more sophisticated games, or offering games with ads to subscribers of its ad-supported tier. The discussions reflect Netflix's ongoing balance between customer experience and revenue generation. While the number of daily Netflix game players remains small, the company sees gaming as a long-term bet. Netflix has been acquiring gaming studios and developing games based on its original shows and movies.
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JioCinema signs exclusive deal with Pokemon for children's shows and movies
Livemint
·
1y ago
Medial
Reliance's entertainment unit, JioCinema, has signed an exclusive deal with The Pokemon Company, making it the exclusive platform partner for Pokemon's shows and movies in India. JioCinema aims to expand its content offerings and compete with streaming services like Disney and Netflix in the growing Indian streaming market. The deal includes dubbing the content into three Indian languages to cater to a wider audience. JioCinema plans to add around 3,000 hours of children's content, including movies and shows from various production studios.
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Netflix plans to raise prices in US after actors strike ends: report
Economic Times
·
1y ago
Medial
Netflix's plans to raise prices after the end of the actors' strike. The streaming giant is reportedly looking to increase its subscription fees as a means to compensate for the financial losses incurred during the strike. The move is part of Netflix's strategy to maintain profitability and continue its global expansion efforts. However, no specific details about the extent of the price increase or the timing of its implementation have been revealed yet.
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