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The Kate Middleton photo drama is the gift that social media needed

Business Insider · 8m

The recent Kate Middleton controversy on Twitter, now rebranded as X by Elon Musk, has sparked a resurgence of old-school enjoyment on the platform. Memes and jokes started circulating about the whereabouts of the Princess of Wales, with speculation ranging from recovering from a Brazilian butt lift to growing out a bad haircut. Kensington Palace's attempt to address the conspiracy theories with a Mother's Day post only fueled the fire, as users pointed out editing errors in the photo and created cartoonishly fake alternatives. This brought back the classic meme format "Graphic design is my passion" to mock Kate's supposed amateur editing skills, and other comically doctored images also emerged. Some X users are now self-aware of how deep they've dived into the "Katespiracy" rabbit hole, with users sharing humorous anecdotes about explaining the situation to their unaware friends or partners.