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The Evolution of Sneakers as Icons of Style and Self-Expression in India

StartupTalky · 8m

Sneakers have become a cultural phenomenon in India, reflecting a global trend where they are seen as symbols of fashion, self-expression, and status. The sneaker market in India is projected to reach $2.80 billion by 2024, driven by rising disposable incomes, increasing internet penetration, and the influence of global trends. Limited-edition releases, athleisure, domestic brands, sustainability, and a booming resale market are shaping the Indian sneaker market. Major international brands like Nike, Adidas, and Puma dominate the market, while emerging players and Indian brands are gaining traction. Counterfeiting, limited availability, and high import duties are key challenges that need to be addressed for sustained growth. However, with the right strategies, the Indian sneaker market has the potential to become a major player in the global market.